Notes

introduction
digital marketing on sales has so much impact in this era now that we have so much E-wallet accounts to use. the existing literature in the impact of digital marketing on sales through E-wallet provides valuable insights into the dynamic of marketing, digital marketing, sales and E-wallet for entrepreneurs and consumers.

according to Dr. Mrs. Vaibhava Desai, wDigital Marketing: A Review (2019) Digital marketing encompasses all marketing efforts that use an electronic device or internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective
customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or
‘web marketing’. Digital marketing is defined by use of numerous digital tactics
and channels to connect with customers where they spend much of their time:
online

a study conducted by Md Wasiul Karim1, Ahasanul Haque, Mohammad Arije Ulfy, Md Alamgir Hossain and Md Zohurul Anise,Factors Influencing the Use of E-wallet as a Payment Method among
Malaysian Young Adults (2020) In recent years, there is a noticeable increase of cashless transactions due to the development of financial technology. As a result of being expansion of fintech products
such as e-wallet, consumers are shifting from cash-based to cashless. Young adult
consumers in 21st century are regarded as tech-savvy as they were born in the era of
smartphone technology. This study aims to examine the influencing factors for
Malaysian young adults to use e-wallet as a payment method by applying extended
technology acceptance model (TAM). Total of 330 data were collected from the users
of e-wallet in the area of Klang Valley of Malaysia and analyzed by deploying partial
least squares structural equation modeling (PLS-SEM). By applying two-step approach
for instance, measurement model for indicator loadings, convergent validity, reliability
and structural model for path analysis the findings from this study reveal that perceived
usefulness, perceived ease of use and privacy and security have positive and significant
relationship with behavioral intention to use e-wallet. This study helps the service
providers of the digital marketplace further to have better understanding of the
usefulness of using e-wallet for transaction purposes.

in an article by Piercy, Nigel F.,The Strategic Sales Organization (2006). aditional views of the sales function as one component of the marketing communications mix, designed and controlled by the marketing department, look increasingly dated. Market conditions and competitive realities have led to the evolution of a new type of sales operation in many companies, and the emergence of the strategic sales organization. The new sales operation manages a complex strategic customer portfolio and works across functions to deliver value to customers.

Moreover, a study by Wim G. Biemans, Maja Makovec Brenčič and Avinash Malshe, Marketing–sales interface configurations in B2B firms (2010) As the body of knowledge on marketing-sales interface expands, there is a greater need to investigate the specific aspects of marketing–sales configurations in B2B firms. Using a qualitative methodology and interview data collected from over 100 sales and marketing professionals from the US, The Netherlands and Slovenia, this study presents a dynamic, evolutionary spectrum of four B2B marketing–sales interface configurations. These configurations are described in detail in terms of structure, communication patterns, information sharing, collaboration, and strategic outcomes. The findings show that no configuration is inherently superior.


Furthermore, a case study by Gede Sri Darma and Putu Teddy Noviana, Exploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment (2020)The people who were sent home finally started to open new businesses to support the family economy. Currently, people still take advantage of conventional marketing in marketing their products. In the New Normal Era, people as traders should take advantage of technology in terms of product marketing. In addition, in terms of payment, the public should have used Digital Payment to reduce cash reduction because cash is one of the media for viruses to be intermediated

conclusion
based on the literature many business owners focuses on digital marketing through the use of E-wallet and it is proven that most of the entrepreneurs maximize the use of digital marketing. and this also proven that many of the people use E-wallet rather than cash money. this was the one of the reasons why E-wallet exist. many entrepreneurs prefer to accept E-wallet.

references:
Dr. Mrs. Vaibhava Desai, wDigital Marketing: A Review (2019) ,