Notes

How to grab your clients' attention, become popular and remain memorable by using a short, catchy business name with just 4 letters
What can be more exciting than brainstorming for a catchy and unique name for your new business or product. Picking a cool name for a startup can be a challenging but rewarding experience. Creative business name ideas are definitely hard to invent, but finding just the right business name for your project is not only satisfying, it is also profitable. You really need to keep in mind during the creative process that naming a company or an app is not about a nice sounding and looking name – it is more about choosing a name that will work like an engine powering your enterprise and letting it pick up speed, engaging customers and keeping them interested.
four letter business names of naming a new company is a challenge that will have a decisive impact on the future growth potential of any startup or project. Funds invested in a premium business name, that will be recognizable, memorable, catchy, and easily marketable, are a well-placed investment. Startups that fail to invest in a premium name - or to secure a quality business project name with a matching dot com domain name - tend to spend a lot more on marketing and brand awareness campaigns, and usually lose or leak traffic and potential sales in favor of a competitive brand with a premium com extension, that brings higher recognizability and better memorability. A high quality dot com domain is an investment asset that provides a secure position in times when cash, stock and bonds appear to be a risky solution. The value of premium brandable domains in rising steadily, since the demand for top domains is rising and the supply is strictly limited, and a unique, brandable domain is a safe capital asset. It is a wise decision to secure a premium domain name at an early stage as an asset for future application, re-branding needs, launching new startups or branding and naming new apps or projects.
Choosing a right brand name for a new company startup might prove to be the most important decision to be made in the first stage of the formation of a new business. The perfect business name should be unique, recognizable and stand aside from the crowd, should also by easy to read and pronounce, and should be marketable and brandable without having to spend excess funds on competing with infinite scores of similar, competitive brands. Business naming suggestions can be valuable to help you with the naming task, and company name ideas suggested in brand lists are a good starting point.
When an entrepreneur stands before a task of naming a new business, the best starting point is to gather all business name ideas that are most suitable to name a company of this specific profile, and run some tests amongst their target audience, their customers or their friends to find out which name is the most memorable, catchy and has the strongest association with the target niche. It is also crucial to remember, that a good business name needs to be versatile and general enough to allow for growth and expansion into new areas. Company names used to name new business or to change a company name, to rebrand a company, should be carefully assessed and thoroughly tested before committing to implement the new business name, because choosing a startup name and securing a matching brandable domain in dot com extension is a step of utmost importance, and it is often a costly position of a startup budget.
Buying a premium business name with a .com domain might prove to be the best investment for a startup company in its first steps, or for a new business product to be launched. At the later stage, when the business product has gained scale, it might become increasingly costly and difficult to acquire a premium domain name matching the chosen brand. Your own success in building up a business with a lesser domain might pump up the price of the .com domain, so it is important to secure your crucial assets upfront.
Opt for the shortest name in your budget reach, as shorter brands are much easier to memorize and to visualize, and are simply more catchy. Even better if the brand name is not only short but also visually appealing and sticks in mind easily – that would be a true gem. Innovative names for company that are short are unfortunately hard to find. Check if the chosen brand name is already trademarked for use in your industry and in your target market (target country). There are existing and expired trademarks for a lot of business names, but you need to take care only of your target niche, and your specific product and service range. You can always legally sell apples using the word ‘Apple’ as part of your brand, and you can always service Amazon jungle trips using the word ‘Amazon’ in your brand. You must be aware however that a trademarked and registered brand limits your scope of usage to the unprotected areas of activity.

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