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2015: Gary Vaynerchuk Keynote - Online Marketing Rockstars
-Always try to be the first. SEO, AdWords etc have high competition, Social Media not as much yet
-If your there first getting a bit share is much easier
-Get attention
-Tell your story
-Make a sale
Do not annoy/scream at people, pop ups are bad for the image of the product.
FB dark post attraktiv als werbemittel
Brain and heart, quant and qual
You need well targeted but also creative emotional content people actually want to see
-Micro-celebrities (1k-20k) followers esp. on instagram have great conversion rate
-Right side of the website is a blind stop for many as banners are there
-TV and billboards are overvalued as TV (shows) are watched at a different time without ads and people look at their phone and not at billboards as much
Find imporant people and posts by location.
Eg product targeted at high school students in a certain city.
Find most popular stundents based on instagramm in a highschool, give them free t-shirt leads to great conversion rate.
supply and demand of attention
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https://www.youtube.com/watch?v=z5tugxy70MY
2015 Keynote: What You Need to Know About Entrepreneurship | Gary Vaynerchuk at US
all chips on strengths
dont
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