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I am often asked by clients to target USA Today for media coverage, sufficient reason for justification: USA Today coverage can have a significant impact on businesses and organizations. Here's why:
get more info . Circulation of USA Today: USA Today may be the largest U.S. daily newspaper, with a Monday through Thursday circulation of over two million, and a Friday circulation of 2.7 million.
2. Additional Media Coverage Resulting from a Story in USA Today: Many media outlets -- TV in particular -- follow USA Today stories closely and do TV segments predicated on USA Today articles. So, if you are featured in USA Today, there is a good chance you'll receive coverage in other media outlets.
What exactly are USA Today journalists searching for?
Here are some tips:
1. Hop on the hot news story. Sometimes, there's one story that the news headlines is focusing on heavily (Hurricane Katrina, the Runaway Bride, etc.). Many times there are ways for your business to tie into the news of the day, which is pretty much all the media really wants to cover. For example, Hurricane Katrina is really a hot news story during this writing. In a USA Today story on gas prices related to Hurricane Katrina, a small business, gasbuddy.com, was quoted. In a story related to the financial impact of Katrina, your small business, Stone & Youngberg, a company that deals in municipal securities, was included as a source.
2. Tie your organization or organization right into a current trend. USA Today rarely profiles individual businesses or organizations. But they will often include you in a larger trend story. For instance, if you make diamonds for babies, you may not get your personal business profile, nevertheless, you may be included in a larger trend story about companies offering "Baby Bling," in accordance with Lifestyle Editor Kim Willis.
3. Offer several sources, notes SMALL COMPANY Reporter Jim Hopkins. You may have a great trend idea, but if it's hard for the reporters to get sources, the story idea may die. Offering sources is one way to make the story happen -- and you could control the names you give.
So if you are trying to find great media coverage, consider concentrating on USA Today.
Copyright 2008 - Margie Fisher
Margie Fisher, President of Zable Fisher Public Relations, is the writer of the Do-It-Yourself PR Kit. For more info on the Kit, the Pay for Results Publicity Program, also to sign up for the complimentary PRactical P.R. newsletter,
Website: https://www.mimimika.com/
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