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2nd similarity and differences
talk about how they are the same then talk about they are different
like a ping pong match ( it goes back and forth)
3nd and the best way is point by point comparison
you have to pick particular then work around their points
Visual literacy
it needs to go up/we all have to take part in advertising no matter what job you have
how does ads effect what we think of things/we will get to decide if we want to ecept these view if our visual literacy goes up
the want us to be repeat customers /buy the same thing.
they want there logo to be part of our identity
ex. Nike and Michael Jordan
they weren't just selling you shoes they was selling you a life ex. Just do it
the run into trouble with parody (it is basically the something)
advertisers have to sell this bullshit to you
we are going to pay attention to different thing like camera tech elements of composition the colors the size of thing the text and how the work with the image where the ad is published
pay attention to things like the message of the ads
lets work with the text.
WEASEL WORDS IT IS MEANT TO TRICK YOU
APPEAR TO SAY ONE THING AND SAY THE OPPOSITE OR NOTHING AT ALL
The close up
like the face or shoulder up (not just people)
or extreme close up (just eye or lips)
it creates a very intimate
The medium shot
kinda like the full torso (it is vey open to interpretation)
Full shot
whole person or manu people
when they image is not facing us we pay attention to the landscape and or setting
the help establish where we are sometimes called establishing shot.
Note: high angle shots have a less than feel to it. (open to interpretation)
hign angle shot can be used to show the whole thing (the image)
low angle shot
has a very kinda powerful feel to it
but not always (open to interpitaion)
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