Notes

"THE ROLE OF CONSCIOUSNESS IN INNOVATION"
by Zabihi, K., Mani, S. & Alvarado, C.
OUR MODEL

SEEKING AWARENESS
1a.Identify problem
---- (from consumer’s feedback, employee’s remarks, partner’s expectations, competitors
---- advantages, firm’s weakness)…. understanding market’s needs (p.587)
2a. Increase in interest employs curiosity
3a. Make note of creative thoughts
4a. Measure the participation required
5a. Determining your level of commitment
IF fully committed continue to

SETTING GOALS
1. Interpret patterns
2. Examination information available
---- (assessment of technology, competition & industry)
3. Chose a strategy (Timing of Entry) and budget
4. Communicate and motivate
---- (Finance source, R&D, engineering, production, marketing, sales and shipping)

MINDFULLY WORKING TOWARDS SUCCESS
1b.Calculate costs & time of product release date
2b.Follow the one with greatest benefits: limiting budget or acceleration of NPD risks
3b.Manage, motivate & support personnel
4b. Be open to suggestions
5b. Address emerging problems strategically
6b. Reinforce and remind personnel on strategies
7b. Introduce into market on the date strategically determined

STUDYING AND LEARNING FROM RESULTS
1c. Assess new implications and consideration for improvements
2c. Evaluate and reward personnel’s performance
---- (p.78/CH.5= A regular formal face-to-face assessment interview is emphasized
---- in the appraisal of engineers
3c. Measure the cost of final success
4c. Re-identify the characters that make this product an innovation for future references

NOTES FROM BOOK:
Paterns (212)
Curiosity (p.6)
Dissadvantages (P.82),
Consciousness (various)
Once a seed of curiosity has taken form as a focused idea, creative people embark on a conscious search for answers. If it is a problem they are trying to solve-such as Bell's determination to help those with impaired hearing- then they begin an intellectual journey, seeking information about the problem

Creative thinking (p.9)
Illumination occurs when the idea surfaces through incubation, often seeming to have been a sudden flash of genius when, in fact, it was the culmination of conscious preparation and subconscious incubation. Once the idea becomes clear, a person will seek to verify it. Verifica tion is the process of determining whe ther the idea has merit-whether it is useful and realistic. Invention begins with a consciously felt want and proceeds because of the inventor's "total experience." ( Holt termed it the "corridor principle.") Which suggests that opportunities evolve from entrepreneurs being positioned in similar work or having had experience with related ventures so that when a window opens it is easy for them to move quickly into a new venture (p.204).

Deliberation (p.6)
More often, conscious deliberation will only overload the mind, but the effort is important in order to gather information and knowledge vital to an eventual solution.

Participation/ Commitment (p.587)
those required to implement the new product introduction are not committed to it (TO OUR MODEL). (p.587)

Miscommunication solution: building multiple linkages between headquarters and overseas subsidiaries designed not only to give headquarters managers a better understanding of country-leve l needs and opportunities, but also to give subsidiary managers greater access to and involvement in headquarters' product development processes. Matsushita managers are very conscious of this problem and spend a great deal of time building multiple linkages between headquarters and overseas subsidiaries designed not only to give headquarters managers a better understanding of country-leve l needs and opportunities, but also to give subsidiary managers greater access to and involvement in headquarters' product development processes. (p.87)

consciously focus on a problem, we behave rationally to attempt to find systematic resolutions. When we rely on subconscio us processes, our minds are untrammeled by the limitations of human logic. The subconscious mind is allowed to wander and to pursue fantasies, and it is therefore open to unusual information and knowledge that we cannot assimilate in a conscious state. This subconscio us process has been called the art of synectics, a word coined by W.J .J. Gordon in 1961.8 Synectics, derived from Greek, means a joining together of di fferent and often unrelated ideas. Therefore, when a pe rson has consciously worked to resolve a problem without success, allowing it to incubate in the subconscio us will often lead to a resolution.(p.7)

Strategy (p.555)
guards against the natural tendency towards innovative excess

Communicate expectation
behavior varies greatly among individuals, their subconscious thoughts and conscious intents (OUR WORDS- okay to use)

intuition prevails, and nonverbal imagining influences one's behavior. (p9)

Disadvantages
- Predetermined expectations may neglect alternate outcomes that should not be overlooked (OURWORDS- okay to use).
Once there is full awareness of the consequences and risks, Entrepreneur might be reluctant to proceed with his plan (OUR WORDS-okay to use).
-Encountering hidden costs

Advantages
Prepared