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70. Which of the following was NOT a form of media used in the PunchDub campaign?
E.Radio
71. The recent global advertising campaign that Dr. Blair showed in class was for which of the following products:
B.Windows 8
72. An important objective for the above campaign was:
C.Connect with consumers in an emotional way
73. Which of the following was NOT a country/city that had a party to launch the product?
E.Allthe Above had launch parties
74. What other new product was launched as part of the same campaign?
B.Surface Tablet
75. The use of indie musicians was an important part of the campaign. Which band was featured in some of the ads?
A.Best Coast
76. Which of the following was not an important advertiser during the FIFA World Cup of 2010?
A. FORD
77. What was the Coca-cola song for the games?
B.Wavin Flag
78. What theme was emphasized in the TV ad for Coca Cola?
C.Goal celebration and dance
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