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近年来,加强与所有利益相关者的关系变得日益重要,特别是对金融中介机构。在这种情况下,CSR和CR策略获得了主导价值。事实上,他们能够产生重大的积极影响,允许更大的利益相关者参与银行和满足他们的期望。
因此,通过对CRS和银行声誉的文献综述,我们试图确定两个无形资产的决定因素和影响,以及它们的差异和相似性。可以看出,企业社会责任和企业社会责任具有共同的重要因素,这些概念之间通过明确的双向关系相互联系。这种关系创造了一个良性循环,能够改善所有利益相关者的经济和社会绩效。此外,从这些初步考虑,我们还提出了一个框架,旨在探测银行声誉和其企业社会责任之间的联系,在描述性和预测性。该框架强调了上述“双向性”,强调了企业社会责任在所有不同声誉驱动因素中确定社会和负责任行为的重要性,以及CR作为加强此类行为的机制的中心作用。总体而言,我们的研究强调了研究银行企业变量的影响的重要性,包括企业社会责任战略。这方面的主要障碍是公众公司,特别是银行的披露不完全。很多流程,变量和业务问题都没有进行分析,因为它们对银行很敏感,因此通常不会被公布。相反,正如已经指出的,合并披露程序是不仅在一段时间内发展强大的企业声誉,而且加强这种无形资产与银行的CSR之间的联系的第一步。事实上,银行的披露是一个战略选择,不是改善与所有利益相关者的关系的必要条件。
最后,我们的论文向管理者和监管者提出了一些迹象。关于管理者,研究强调需要重新思考社会报告工具。这些工具必须在外部传达银行对企业声誉和这种无形资产与企业社会责任倡议之间的双向联系的重要性。对于这一范围,在银行可持续发展报告中,可能有必要包括一个章节,不仅解释银行如何管理和衡量其企业声誉,而且还描​​述了采取哪些CSR举措来加强与声誉(声誉报告) 。
白皮书关注监管,相反,我们的研究的主要影响,需要继续促进银行的企业社会责任。已经采取了许多举措,但需要进一步改进,以鼓励银行以连续的方式管理企业声誉,并将此资产与企业社会责任战略相结合。事实上,这种整合应该对银行的声誉和总体业绩产生积极影响,使这种良性循环越来越多地增加无形资本和价值创造的不同驱动力。
     
 
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