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Bryan should have already gone through the Machine. Should probably go through this section again so that it can be a refresher.
Things that need to be covered
- Why an indoctrination is important.
- How to tell a compelling multipart story of your brand.
- How to use open loops and closing loops to maintain open rates past the first day.
- A few templates that readers can use for their indoctrination.
For images, let's create some type of mind map that shows them exactly how an indoctrination and lead magnet funnel would work. Day 1 = Indoc 1 and lead magnet emails, etc.
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