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Social
*literally* killing it on insta promoting the Social Media Video Toolkit (DAILY POSTS, YA'LL! And that design tho)
Acquisition
Exploring LinkedIn as a new channel (customer research, design research). Built out multiple ad sets with copy and creative.
Multiple ads sets running to test audiences (ex Salon and Spa Expo)
New Landing Pages (including published case studies)
Valentine's Day Storyboard Collection (new)
Valentine's Day Styles (update)
Pure Barre (C.S.)
Brother's Real Estate (C.S.)
Nest Hardware (C.S.)
Peanut Blossom (C.S.)
Click n Curl (C.S.)
Updated Mari Smith event LPs
Lead Nurture
We are working on new conversion workflows. Aiming to have those live within the next two weeks. Two new LPs are live and available for lead capture: 2018 Holiday Calendar and Social Media Cheat Sheet
1/22 Jan Bundled Content - Email promotion beings for Valentine's Day (more details below)
Improvements from ME related to new methods of setting up target audience. Still plenty of work to do but major headway here.
Events
1/23: Sally Demo FB Live - how to use valentine's day storyboard
1/24: Mari Smith FB Live with Cyndi
Product
1/17 - two storyboard collections are live the selector: Valentine's Day and YouTube
Social Media Strategy Toolkit
We also published the 2018 Social Media Strategy Toolkit at the end of Q4 to be ready for a month-long marketing blitz across multiple platforms. We sent an email on 1/3 introducing the Toolkit to our SMB audience and will continue to offer guidance and tips and education around the importance of strategy and how to plan. Learn More: MARK-3024 to see the entire plan
Looking Ahead: Two Weeks
Social
Planning for monthly group challenges
Video VD content
Acquisition
cont. working to establish LinkedIn as an acquisition channel
working with lead nurture team to add FB flow
misc. ad work and testing
Targeting VD promo audience
Ads around VD storyboards
Landing Pages
YouTube Storyboard Collection (new)
Jabari C.S.
ClassPass ProPerks
NEW! /business
Emails
1/30 - Final email that is part of Social Media Strategy Toolkit
2/6 - Feb #1 bundled content email (resend TBD)
2/8 - VD Promo
Events
2/6 ClassPass Webinar
2/6 VTL w/ Jason
Product
n/a
Valentine's Day Marketing Plan
We've got a lot going on. Please reference the Trello card for full details, JIRA links, docs, etc.
Highlights include:
> Valentine's Day Storyboard Collection (and accompanying LP)
> Valentine's Day Acquisition plan to include Facebook ads for storyboards, FB ads to support non-smb promo, and affiliate banners
> Non-smb promo offer
> Valentine's Day Styles: Updated LP and mentioned in two bundled content emails as well as a stand-alone style round-up
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