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-Notre stratégie de différenciation va permettre à notre entreprise de se distinguer de nos 3 concurrents en proposant une offre spécifique en ce qui concerne la qualité du produit.
Dans la mesure où les clients sont prêts à payer le prix pour le produit 4, notre entreprise va fixer son offre à un seuil plus élevé que la concurrence en termes de prix mais aussi en termes de qualité.
Cette stratégie va nous permettre d'être rentable sans nécessairement disposer de parts de marché importantes pour ce secteur.
-Notre clientèle : Grandes et moyennes surfaces
-Qualité/prix : Une forte qualité de produit (qui s’adresse aux professionnelles) justifie un prix élevé pour le produit 4.
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