Notes

INDIVIDUAL VLOG ASSESSMENT
Vlogging helps you to reflect on the things you have learnt, and it allows you to share your experiences with other students and lecturers. Your task is to create a video ‘report’ on the Task below. This involves ‘telling a story’ about your new knowledge in relation to the subject and giving an impression of the atmosphere.

TASK
Part 1
As the Manager of Operational Forecasting at the Canva Manila office you will produce a vlog that will assist the Global Marketing Team (located throughout the Asia Pacific Region). You need to provide your overall recommendations to Senior Management based on your ‘Forecasting Evaluation’ (Project A) and refer to your ‘Situational Analysis’ (Project B) highlighting the possible threats and further opportunities for business development and the current competitive position of the organisation. Identify the resources required to maintain market sustainability during the COVID period and beyond and ensure you identify the organisation’s most profitable and underperforming products/services that need improvement or withdrawal from the market.



Propose your recommendations for improvements to guide the Global Marketing Team towards success!



Part 2
Include an engaging PowerPoint presentation to support your vlog and attach as additional evidence.

Guided Notes:

Include SWOT or other relevant assessments and documents the results in order to identify threats, opportunities, and of the critical success factors relevant to organisational success
Identify current international marketing performance and effectiveness of past international marketing or positioning and new market positioning due to COVID
Review performance data from all areas of the business to identify strengths, weaknesses and critical success factors relevant to international business activity
Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets
Identify under-performing products or services within international markets for re-development or withdrawal
Confirm the strength and current competitive position of the business within international markets


Supporting Information
What is a Video Blog (or VLOG)? A vlog is a video commentary of your personal view or opinion on something – in this case the Tasks below. You will produce a visual telling a personal story about the Tasks.

Is it an individual assignment or a team assignment? You work individually for this assignment and it must be recorded in English.

What is the length of the VLOG? We expect every student to make a vlog no more than 3 minutes. To ensure it allows for maximum creativity.

What is the deadline for submitting the VLOG? The VLOG is going to make up part of your grades for finals.

Where do you upload the VLOG? It is to be uploaded here in the eVERSITY platform as a video upload.

Does your vlog need a theme? Yes, it must showcase this subject and task.

Which elements does your vlog contain? Clearly mention your name plus subject on the title shot of the vlog. The video has to show you talking to the camera, and your presentation has to be polished and professional. Film in ‘landscape’ and not in ‘portrait’. You may include short demonstrations.

Do make sure, that your vlog does not include footage that you cannot account for, because this might be considered an infringement of copyright. You are liable for this personally.

You may have transitions, texts on the screen, or any other extra embellishments or special effects, as long as these embellishments do not distract from the contents. You may also include visual material.

Bibliography. A list of the sources of information that you have used to construct your video must be cited on the final page/screen image of your vlog such as credits. These must be formatted appropriately.

How to produce a VLOG:
The video can be made on any one of the following recording devices: video camera, digital camera, webcam, phone camera. The quality should be sufficient to meet the standards for visual/audio presentation and uploading on YouTube. Acceptable file formats include .mpeg, .avi, .wmv or .mov (not moviemaker project files).

What happens with the Individual VLOG afterwards?

All vlogs will be assessed by your teacher. Teachers will select the top VLOG for their class.

A panel of student assistants will draw up a shortlist of best vlogs of the semester across each class.

After that a jury will decide on which student has produced the best one for each campus.

The winning Student VLOG will be awarded a prize.

The top vlogs will be showcased for all students to view via social media.