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* BMM'lerde ikinci kelimenin başına da "+" konması gerekir. Ör: +yemek sepeti değil +yemek +sepeti
* Sunev Urla adgroup'unun için +organik ürünler diye bir keyword var pek mantıklı değil. O adgroup'ta sadece o markanın isminin geçtiği keyword'ler yer almalı
* Promalt adgroup'unda kelimeler broad girilmiş (+ kullanılmamış yani) pek mantıklı değil hele "malt içeceği" keywordü hiç kullanılmaması gerekir
* Product Listing Ad kampanyasının hedeflemesi bütün dünya görünüyor onun değiştirilmesi gerekir
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