Notes

Cracking the slot machine market -- Chinese style
SHANGHAI Macau passed Las Vegas as a on line casino market years ago thanks exceptionally to its flourishing baccarat tables. Macau's slot market, on the other hand, still lags behind that of its American counterpart.

Tony Payne, a veteran of the U.S. slot machine Market decided the problem might be that Macau's slots were not designed for the local market. "We thought that we could do better," he said.

Ten years ago, Payne and American device engineer Justin Nguyen, both of whom kinds worked for U.S. machine startup Silicon Gaming, started out designing and building slot machines in Shanghai for their new Company Aspect Gaming. They raised about $18 million from China-focused project capital fund GSR Ventures and other buyers and recruited crew from rival Aristocrat Leisure as well as eBay, Google and Alibaba Group Holding.

"The goal was to start coming up games specifically for the Chinese gamers in Macau," pointed out Payne, now the chief executive.

Shanghai might seem an unusual running base for a slot machine Manufacturer Playing in general is unlawful in China, but keeping apart that resemble slot machines, known as video lottery terminals, have been deployed by the country's two state-run lottery networks.
FOOT IN THE DOOR Reformatory has yet to make a major dent in the Macau market, Nevertheless it The local government counted 13,826 gambling machines in operation as of Dec. 31; only around 100 came from Penitentiary according to Payne. His shoppers include Galaxy Smitten by Group which deploys them at its flagship Galaxy Macau Casino Models have also been sold to MGM China, Melco Motels & Obsessed with Wynn Macau and SJM Holdings.

The top seven players in the Macau gambling machine market held 90% of sector revenues as of 2015, according to a draft prospectus for a Hong Kong stock imparting by machine dealer Asia Pioneer Entertainment Holdings. The dominant machine dealer in Macau, identified someplace else as Australia's Aristocrat Leisure, held a third of the market.

"Understandably a lot of on line casino operators want to go with some thing that they know will work," Payne Acknowledged "That's been a obstacle for us."

The bigger avid gamers are able to leverage their existing relationships with casino operators. A proven list of mass production with stable quality is a key advantage, Asia Pioneer noted.

"It is specially complex for new entrants to enter into the business without sufficient cash flow to build production Potential Asia Pioneer's draft prospectus Said It realize the stay away from price of playing machines sold in Macau in 2015 was $12,500 per station and counted the sale of 2,906 playing stations that year.

Macau does not allow Earnings sharing" -- where the provider retains ownership and takes a share of the winnings -- that can infrequently make it easier for a maker to get its foot in the door.


"Getting a new slot product on the floor from an untested and unproven manufacturer is Difficult spoke of Andrew Klebanow, a Las Vegas-based senior partner at consultancy Global Market Advisors.

Cash sharing is allowed in Cambodia and the Philippines. Penal complex has effectively placed machines with Nagacorp's NagaWorld casino in Phnom Penh and Bloomberry Lodges Solaire Casino in Manila.

FOLK TALES One of Aspect's most well-known games is Garden Gold," which is based on a Chinese language folk story about a silly farmer who finds a hoard of gold, buries it in the ground with a notice saying, "There's no gold here." daun123 slot Other designs revolve around the Chinese language zodiac or Hong Kong celebrities.

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