Notes

Core Business Value
• Attract and retain more customers, by offering them a personalized, flexible, and engaging experience, and by catering to their specific needs, preferences, and goals.
• Increase the revenue and profitability, by charging competitive and reasonable fees, and by creating new sources of income from your innovative products and solutions.
• Enhance the reputation and credibility, by providing transparent and reliable advice and portfolio management, and by complying with the regulatory and ethical standards.
• Improve your efficiency and productivity, by automating some of the tasks and processes that human advisors perform, and by optimizing your portfolio allocation and risk management.
• Foster the innovation and differentiation, by generating new insights, strategies, and products that can improve the performance and value of your portfolios and advice, and by staying ahead of the market trends and competition.

Blue ocean strategy and balanced scorecard are two different but complementary frameworks for strategic planning and execution. Here is a brief comparison of them:

Blue ocean strategy is a concept that focuses on creating new market spaces and value propositions that make the competition irrelevant. It is based on the idea of value innovation, which means offering superior value to customers at a lower cost than the existing alternatives. Blue ocean strategy aims to create uncontested markets where demand is created rather than fought over.

Balanced scorecard is a tool that helps organizations translate their vision and strategy into measurable objectives and actions. It is based on the idea of aligning the organization’s performance with four perspectives: financial, customer, internal process, and learning and growth. Balanced scorecard aims to monitor and improve the organization’s performance in relation to its strategic goals.