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Jamie Oliver Helps Diet Magazine for Men Smash Crowdfunding Target

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Man V Fat is a new digital journal that is at present celebrating reaching 102% of its £9,000 crowdfunding complete thanks to help from movie star chef Jamie Oliver. The campaign had been getting a good response but when Jamie Oliver despatched the marketing campaign to his three.eight million Twitter followers, the response was emphatic.
“We’re very grateful to Jamie Oliver,” explains Man V Fat editor Andrew Shanahan. “Throughout the campaign we discovered that getting individuals on board like Jamie and wonderful organisations like the British Dietetic Association, the National Obesity Forum, Heart UK and Men’s Health Forum was the important thing to smashing the target.”

The National Obesity Forum commented: "Weight and weight problems points are the largest public well being crisis in the world that we've an opportunity of doing something about. Man V Fat is a significant addition to the battle and we're pleased to help their mission to assist men beat fats."

As nicely as elevating more than £9,000 to fund the first concern of the digital journal which promises to help males with their weight loss, the marketing campaign was additionally profitable in raising a military of supporters. Even before the first concern launches in May, Man V Fat has nearly 2,000 subscribers and vibrant communities of over 1,300 males on both Facebook and Twitter.

The thought for Man V Fat came after Shanahan seen that while he was reducing weight there was little or no support specifically for men. After a profession of writing editorial for men with The Guardian and The Times and launching web sites with million-strong communities, Shanahan felt that there was an actual need for a free publication that supported and championed men with weight reduction.

“Right now there are 20 million chubby and overweight men within the UK. On a world scale you’re looking at 200 million males who are obese. By 2030 it’s predicted that 48% of males within the UK could be overweight. Despite this, currently the vast majority of resources, weight loss teams, magazines and products are focused at women - with Man V Fat that may change.”

When the free month-to-month digital magazine launches on May fifth will most likely be out there on both iOS and Android platforms and online at www.manvfat.com. The editorial features success tales of male dieters and weight loss diaries of men following a range of diets from Atkins to the Four Hour Body food plan. Alongside options looking at male dieting points the magazine is taking an evidence-based method to supporting weight loss.

“The different actual crime is that the well being magazines aimed at men are riddled with scientifically absurd claims about getting a six-pack in three weeks. If your BMI is 30+ it’s going to take considerably longer than three weeks, however guarantees like this raises hopes and causes utterly unrealistic expectations. When more info fall via males get despondent and lose track of their diets.”

Andrew Shanahan may be contacted on [email protected] or 0800 020 9535.

The successful IndieGoGo marketing campaign for Man V Fat can be found at http://www.igg.me/at/manvfat

Hi-res pictures of the Man V Fat emblem and the primary issue entrance cover (as seen on the IndieGoGo page) could be acquired at no cost by emailing [email protected]

Readers can signal up to receive Man V Fat free of charge by including their e mail at http://eepurl.com/M_NXf

Man V Fat may additionally be discovered on Twitter (@manvfat), Facebook (www.fb.com/manvfat) or the online (www.manvfat.com)

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