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Soon enough, Bertelli joined the Prada family enterprise and together with Miuccia, got down to broaden Prada right into a much bigger company. In 1979, Prada added women’s footwear to its product line and it was an immediate success. Following this, Prada opened stores in London, Madrid, Tokyo and Paris, allowing it to have a global presence. Founded by its namesake Mario Prada in 1913, Prada has remained one of many premiere luxurious manufacturers for over a century. The model began out with one retailer in the Galleria Vittorio Emanuele II in Milan, promoting bags, trunks and journey accessories.
Prada was founded in 1913 by Mario Prada and his brother Martino as a leather-based items store. Wary of ladies in business, Mario refused to let any feminine members of the Prada family have a hand in running the model. This would backfire on him nevertheless; his son wanted no half in the enterprise, and thus it passed to his daughter Luisa who rand Prada for twenty years.

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By now the House of Prada operated in forty places worldwide, 20 of which had been in Japan. The firm owned eight factories and subcontracted work from eighty four other producers in Italy. Prada's and Bertelli's respective businesses have been merged to create Prapar B.V. The name, however, was later modified to Prada B.V., and Patrizio Bertelli was named Chief Executive Officer of the Prada luxurious company. Sales were reported at L 70 billion, or US$31.7 million, in 1998.[citation needed] Patrizio di Marco took charge of the rising business within the United States after working for the house in Asia.
The model began out with one store within the Galleria Vittorio Emanuele II in Milan, promoting luggage, trunks and travel accessories. In 1919, Prada was awarded the title of Official Supplier of the Italian Royal House. This prestigious honor allowed Prada to make use of the House of Savoy coat of arms and knotted rope design in its brand, which it has used to this present day.
Prada faced the not-insignificant task of dusting off her family’s staid, if stately, name, and redefining it for the fashionable era. Their cinematic collections are a portal to a deep, layered universe provided by Miuccia Prada. Since January 2021, trendy design legend Raf Simmons has also been in charge of co-creative directing for the model. His ethereal, easy vision marries just perfectly with the mental imagery that characterizes Miuccia’s collections.

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