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Scale Bomb
1. Bomb Besar
2. Bomb Kecil
3. Support Bomb
Tingkat Kompetisi yang tidak masuk akal -> di ukur dari CPM
Misal budget iklan ditentukan 500juta/bln
Bomb besar 20jt - 30jt /bln
Bom kecil kondisi: ketika bomb 1 dan bomb 2 sudah menemukan sweet spot
Scale horizontal: Google, Tiktok, MP ads, snack video
pola simpel launching produk baru: masuk dulu di meta, scale di Google, setelah itu Tiktok atau Google dulu maksimalkan, baru ke meta & tiktok
spam scale -> bedakan fanspage & instagram -> 10-20 account
laser target scale: mengurangi interest di campaign yg winning
escalator scale: rubah variabelnya -> placement, age, attribution windows
scale imajinasi: language, region, job/pekerjaan, alumni
dynamic daily booster: pacing algorithm -> akan spent merata 24 jam -> misal: setting primetime jam 7am - 10am budget 10juta -> nyepent 2jt
bug -> ad campaign spending limit
AWCP -> CPR, CTR, CPC, Offline Conv (optional) -> impressions 10rb
MAB -> bid cap -> audience LTV 1% beda ad account
MAN3X: manual bid sebagai autobid misal: bid 25k x 3 = 75k -> audience LTV 1%
mango pick: running di jam primetime -> misal 10 adset -> budget mini -> matikan adset jika purchase >1
Testing angle content
1. interest
2. no interest
3. manual bid
1 campaign -> 3 adset -> 3 ads/adset
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