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-persuasive techniques and advertising and public relations evil twins-propaganda, misinformation, disinformation (dark side of media)
- advertisements-public notices promoting a product,event,or service
- public relations-the management of the relationship between the public and the brand
- campaigns- planned, systematic efforts to intentionally persuade us of certain beliefs or to act a certain way (key components is it coordination)
- for a campaign to have the biggest impact, requires multiple people working in tandem to accomplish a cohesive goal
- Propaganda- information used to promote a particular Pov, change behavior, or motivate action. sometimes that information is facts, ideas, and sometimes opinions or intentionally misleading or biased. (not evil, just associated with bad actors)
- WWI-U. S committee of public information
-WWII-Office of war information
-Disinformation- used to confuse or distract the intended audience using deliberately false misleading information (to create a distraction, or can be clickbait)
-disinformation can whip up a smokescreen and disperse the attention of the masses. This style of disinformation can also be used to excuse or dismiss bad actions or bad behavior.
- 59% of links shared on social media aren't even clicked
- misinformation - unintentionally inaccurate information: accidents, or mistakes in reporting (mostly during breaking news situations)
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