Notes

Cracking the slot machine market -- Chinese language style
SHANGHAI Macau passed Las Vegas as a casino market years ago thanks principally to its flourishing baccarat tables. Macau's slot market, on the other hand, still lags behind that of its American counterpart.

Tony Payne, a veteran of the U.S. slot machine Trade decided the problem might be that Macau's slots were not designed for the nearby market. "We thought that we could do better," he said.

Ten years ago, Payne and American tool engineer Justin Nguyen, both of whom previously worked for U.S. machine startup Silicon Gaming, began designing and building slot machines in Shanghai for their new Manufacturer Element Gaming. They raised about $18 million from China-focused venture capital fund GSR Ventures and other traders and recruited body of workers from rival Aristocrat Leisure as well as eBay, Google and Alibaba Group Holding.

"The goal was to start growing games specifically for the Chinese gamers in Macau," suggested Payne, now the chief executive.

Shanghai might seem an unusual operating base for a slot machine Company Gambling in general is unlawful in China, but units that resemble slot machines, known as video lottery terminals, have been deployed by the country's two state-run lottery networks.
FOOT IN THE DOOR Detail has yet to make a major dent in the Macau market, Nonetheless it The local government counted 13,826 playing machines in operation as of Dec. 31; only around 100 came from Element according to Payne. His clientele include Galaxy Smitten by Group which deploys them at its flagship Galaxy Macau Casino Sets have also been sold to MGM China, Melco Middle of the night & Leisure Wynn Macau and SJM Holdings.

The top seven players in the Macau gambling machine market held 90% of sector revenues as of 2015, according to a draft prospectus for a Hong Kong stock offering by machine supplier Asia Pioneer Entertainment Holdings. The dominant machine provider in Macau, identified someplace else as Australia's Aristocrat Leisure, held a third of the market.

"Understandably a lot of casino operators want to go with some thing that they know will work," Payne Talked about "That's been a quandary for us."

The bigger avid gamers are able to leverage their existing relationships with casino operators. A proven listing of mass production with stable quality is a key advantage, Asia Pioneer noted.


"It is specially sophisticated for new entrants to enter into the business without sufficient cash float to build production Capability Asia Pioneer's draft prospectus Recounted It stated the general price of gambling machines sold in Macau in 2015 was $12,500 per station and counted the sale of 2,906 playing stations that year.

Macau does not allow Revenue sharing" -- where the provider retains ownership and takes a share of the winnings -- that can from now on make it easier for a maker to get its foot in the door.

"Getting a new slot product on the floor from an untested and unproven manufacturer is Tricky referred to Andrew Klebanow, a Las Vegas-based senior partner at consultancy Global Market Advisors.

Income sharing is allowed in Cambodia and the Philippines. Penitentiary has effectually placed machines with Nagacorp's NagaWorld casino in Phnom Penh and Bloomberry Inns Solaire Casino in Manila.

FOLK STORIES One of Aspect's most regular games is Outdoor Gold," which is established on a Chinese language folk story about a foolish farmer who finds a hoard of gold, buries it in the ground with a notice saying, "There's no gold here." Other designs revolve around the Chinese zodiac or Hong Kong celebrities. https://daun123ar.com/

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