Notes

Global Ecommerce Expansion: Strategies & How to Expand Internationally
Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. For more than 28 years, we’ve helped businesses like yours use search engine optimization to drive more traffic, leads, and revenue from search — and use those gains to capture more of the market. If an SEO company doesn’t mention any hints of conducting a site audit or doing research on your industry or competitors, they’re not a good fit for you.
The relation of market penetration strategy with Porter’s generic strategies:
While you may not be able to command higher prices initially, you can implement strategic market penetration campaigns. If you sold 10,000 units of your product last year and you think there’s a total market for 100,000 users, then your market penetration rate is 10%. Owing to our years of experience, we’ve curated this blog post to help you devise your market penetration strategy, acquire new customers and dominate the market for years.
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As a new entrant, or established business looking to grow, instead of attempting to claim current enterprise customers from your competitors, you can develop another market segment. Android phones, with Samsung leading the way, are sold at a significant discount or at a much lower price than Apple phones in the hopes of luring consumers to the brand. This strategy also brings the Android marketplace to a wider variety of buyers, while Apple follows a skimming policy, offering high-cost products that scrap off the top for a limited market share. The Market penetration strategies benefit from reduced prices to exponentially boost product demand and your market share. As the need for your goods rises, your business keeps costs down on product production costs due to the larger quantity of produce.

Optimize Prices Locally
Market penetration is crucial for businesses looking to solidify their presence in an industry and build a robust customer base. Cross border B2C E-commerce is the process of selling products or services online across geopolitical borders to customers in foreign countries. Compared to local ecommerce in which a retailer only sells within its country of origin, global ecommerce allows merchants to expand into non-native markets and reach new customers. With so many ecommerce platforms, marketplaces and digital solutions available, there are practically no limits for merchants looking to sell online, which makes it easier than ever for businesses to go global.
If you are new to a place and unsure of which food to eat, do you look for McDonald’s because you know there is always one in almost all cities, the price is affordable, and the food is familiar? As of the first quarter of 2024, Apple Inc. (AAPL) has a 17% market share of the smartphone market, second to Samsung, which has a 20% market share. So, successful companies can use market penetration rate at the industry level to keep their eyes on the potential for specific offerings or a smaller scale. During the same period, though, fewer than 74 percent of Chinese consumers engaged in an ecommerce transaction. You don’t need to do it right in your first attempt, so you can take assistance from businesses who have already mastered this concept and help you in the process.
Conduct localized market research and look into your target locale’s laws and regulations, politics, religious and cultural practices, etc. You can also research the type of search engines they often use, localized customer behavior and intent, and more. Businesses can obtain important information into how well their SEO efforts are boosting cross-border transactions by following these steps.
Therefore, this is a major drawback for the cross-border B2C E-commerce market growth. Furthermore, there are high chances of receiving faulty or damaged products, and if this situation arises, then it is very difficult for the customer to return back the product to seller. Thus, this are some of the major restraints in the cross-border B2C E-commerce market. While Ansoff’s Matrix provides a robust framework for analyzing market penetration strategies, integrating complementary frameworks and models can enrich the analysis and provide additional insights. By leveraging these supplementary tools, businesses can gain a more comprehensive understanding of market dynamics and identify opportunities for strategic growth.
These technologies can help automate personalized pricing and optimize it globally. International SEO planning means regularly analyzing competitors’ pricing, promotions, and new product introductions. You may need to adjust your pricing to match or beat competitors and avoid losing customers. This includes determining specific price points for each market, communicating the changes to internal teams and partners, and planning any system or process updates required. There are many market penetration strategies to choose from, plan, and implement at your company, so pick the best option for your goals and get started.
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