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Well-Targeted Market Analysis Boosts Sales Strategy Success
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Keyword Research: How to Find the Best Keywords for SEO How to Create a Structured Market Analysis Framework? Ready To Try Out This Competitor Analysis Template?
Once you’re done pulling all of the possible competitors together, merge the lists, remove duplicates, and trim off the ones that are either irrelevant or impossible to compare. Optimized content is not a task done once and never looked at again–it’s an ongoing process. Agencies that adopt this approach to their client’s competitors can also benefit significantly, especially regarding their SEO strategies. Another cool feature is the real-time optimization audit you can run while you’re editing your article.
Keyword Research: How to Find the Best Keywords for SEO

Prepare a list of keywords that you selected in the research stage and segment them on the basis of navigational, informational, transactional and commercial queries. It's also a good idea to download a secondary research report from Forrester and Gartner. You can even analyze data from companies like G2crowd, which aggregates user ratings and segments them as leaders and contenders.
How to Create a Structured Market Analysis Framework?
After reading this blog, you would have a clear understanding of what should be done while analyzing your competitors. Small brands that cover a specific niche or subject in your industry but have a dedicated audience. Companies that have large, established audiences and a significant hold on keywords and content.

The Under Armour target audience is similar to Lululemon too in terms of age demographics. However, Lululemons’ unique positioning as a women-first and lifestyle brand gives it an edge that has so far seen it exceed the success of Under Armour. Lululemon demographics covers the younger age groups, ranging from 15 to 35. Although the company started as a women’s brand, it now targets both women and men.
They can include details such as their name, age, occupation, goals, challenges, and buying behaviors. It allows you to set performance goals, identify best practices, and continuously improve. First things first, a digital marketing strategy should identify the target audience. Consider your target audience and their search intent when crafting new blog posts or product pages. Lululemon relies strongly on word-of-mouth advertising, while also maintaining active UGC campaigns across its social media accounts. If you need help with your digital strategy – reach out to our agency via this link and we would love to help you develop an effective strategy for your digital brand.
A crucial aspect of competitive SEO analysis is identifying keyword gaps – the disparity between the keywords your competitors are ranking for and those you are not. One of the best ways to understand what your customers need and want is by conducting surveys. Surveys are like questionnaires that you can create to ask your customers about their preferences.
However, before focusing on your competitors, it’s essential to first understand your own strengths and weaknesses. An SEO competitor analysis helps you improve the ranking of your website by identifying areas where you fall short compared to your competitors. After collecting data from your competitors, the next step is to create an SEO competitor analysis report, which can be done using any competitor tracking tools.
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