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Aligning Content With Search Intent SEO Competitor Analysis: Step-By-Step Guide Einstein Websites
That’s not to say you shouldn’t include other competitors in your analysis, too (for example, those that your stakeholders have identified and are most concerned about). Try for a balanced approach of including each — letting you compare to your “benchmarks” while also giving you online competitors to strive for. As we’ve mentioned above, don’t choose your SEO competitors based solely on branding and sales information.
Aligning Content With Search Intent
The client was satisfied that SeoProfy kept their promises to deliver on the scope of work, although it takes time to see the results of the SEO work. SeoProfy’s specialists were attentive to details, incorporating the client’s business characteristics into their work. Once a week, we’ll hop on a sprint call to review how things are progressing – and make any changes to your SEO plan as needed. We’ll help you expand your reach – and optimize your site for different countries and languages.
SEO Competitor Analysis: Step-By-Step Guide
Instead, allow those insights to inform and shape your unique strategy – improving upon the ideas where possible. This approach will enable you to surpass the competition rather than merely joining them at their level. Though you may feel a sense of victory after conducting initial competitive SEO research, it’s important not to treat this process as a one-and-done task. One of the key concepts to understand in SEO is that success is achieved over time. It comes gradually from implementing informed strategies and constantly adjusting based on regular analysis.
Backlinks have been an important ranking factor since the early days of search engines and, while they somewhat dropped in importance, they still have a huge impact on SERPs. With world-class marketing expertise, cost-effective solutions, and a performance-driven culture, we have what it takes to rank your site on the first page of Google. For many businesses, making sense of the digital landscape and finding their place in it can be overwhelming. A brand in a similar industry or that shares keywords with you is not a competitor if they do not offer the same products and services that you do.


Jesse now uses his passion and knowledge to help clients find the right SEO strategy for their business needs—bringing innovative solutions and savvy insights whenever necessary. He started with link building in 2010 focusing on mass torts and finance, diversifying his expertise in tech SEO when he moved to New York City. There, he also worked in e-commerce, local businesses, government websites, and education. Vince joined Page One Power to bring his experience and passion for transformative SEO solutions to the table. Google views backlinks as votes of confidence, which means high-quality backlinks can significantly boost your site’s authority and search rankings. 9 times out of 10, if a competitor is outranking you despite flawless on-page and technical optimizations, backlinks are likely the culprit.
Our team of professionals possesses a wealth of knowledge and continuously strives to stay up-to-date on the latest trends and techniques in SEO content marketing. We understand the importance of keeping pace with the ever-evolving digital landscape to ensure that our clients receive the best results. Since SEO is so effective, it’s also extremely widespread – and many competitive industry rankings are practically set in stone. The companies that dominate the SERP rankings for their niches tend to have loads of high-quality content, flawless technical SEO, and impeccable backlink profiles. When you choose any digital marketing partner and consultant, you need to be very sure that they are the best in your specific industry.
To upgrade your competitive edge with keywords, pay special attention to those where your competitor is only leading by a position or two. You would not only be bridging the gap, but would also be gaining an edge. You can use intel like this to fill gaps in your own content strategy and start to capture more leads and more business.
A central aspect of competitive analysis SEO that holds incredible value yet often gets undervalued is backlink analysis. This process involves scrutinizing the quality and quantity of your competitors’ backlinks. Often, this appears as the clickable headline in search results and tells users and search engines what the page is about.
Large corporations tend to have virtually limitless resources for content creation and link-building. As a result, they tend to have extremely high domain authority scores that make competing with them on Google virtually impossible. SEO monitoring is pretty slow, so it’s not going to cut it if you’re trying to rank for thousands of keywords. If you run a small site that’s only trying to rank for a handful of keywords, it’s a more feasible task. If you want to find success with an SEO competitor analysis, there are some best practices you’ll want to follow. In contrast, fractional CMOs are often empowered by the CEO and the rest of the C-suite to make higher-level, long-term decisions about marketing strategy, hiring, and financial matters.
Indeed, your tangible content could benefit significantly through such an exploration too. Assessing a competitor’s top-performing pages or most shared content on social media might inspire you to create content based on what seems popular within your shared audience base. Use the tips and tools covered throughout this guide to run an effective competitor analysis and level up your SEO.
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