Notes

Optimize Your B2B SaaS Content with Advanced SEO Strategies
Really, though, all the growth strategy examples I’ve mentioned work together. One of the key advantages of combining SEO with PLG is its impact on user adoption and retention rates. By focusing on long-tail keywords and optimizing content for every stage of the user journey, businesses can attract highly targeted prospects who are more likely to become loyal customers. Additionally, Expand brand with SEO for online platforms. , such as creating informative blog posts, knowledge-base articles and video tutorials, can help educate existing users, increase engagement and minimize churn.
Dan Taylor, Partner & Head of Technical SEO, SALT.agency:
Here, you’ll be focusing on the article son your blog or videos on your YouTube and they’ll be written to answer key user questions. “If it's over 50-60% of the entire page content, it could damage your growth strategy,” Stoica says. Once you gather your targeted keywords, be sure to focus on optimizing individual web pages by including them in headlines, meta tags and throughout the content. Links, also called backlinks, are references to your content on other websites.
I’ll kick it off with general thoughts and then talk about specific son how to achieve them. Google seemed to take issue with this approach to using AI to simply scrape content and, within a few days of the above being posted, this happened. If you’re using AI to write content, make sure you’re using it in the right way. Sites with genuinely useful and expert content are being rewarded, while rehashed content that’s just written by AI is being punished. You’re going up against brand like HubSpot, Forbes, and other industry behemoths.
Links
Publish comprehensive, informative articles, guides, and whitepapers to attract organic traffic and backlinks from other websites. Implementing these technical SEO strategies will not only improve your website’s performance but also boost its visibility in search engine results, driving organic traffic and business growth. SEO plays a crucial role throughout the different stages of a PLG strategy. During the acquisition phase, SEO ensures your product is discoverable by the target audience. In the retention phase, SEO provides ongoing value by optimizing helpful content, support resources and personalized experiences.
Learn How To Use Google Search Console

This algorithm looks at how people interact with search results, like if they click on a website and come back or if they don’t. As an example, if someone clicked on a website promoting dogs and arrived on a page discussing cats, they’d head back to Google and Google would lower that page’s ranking. Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you're targeting. “Administering a client's GBP is an important skill set that a local SEO must learn. This includes optimizing the listing to be up-to-date and accurate, with relevant and compelling visuals. You can also share content, updates, and offers on a GBP,” says Levy.
At Ladder, we built the Ladder Playbook as this sort of free resource. This is an obvious way to get more backlinks and social sharing, but most people get lazy and don’t do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content.
In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. That might work for a pet shop, but it’s not ideal for a design marketplace. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. You want to attract people who need what you sell and can become leads, and later, customers.
Again, it’s easy to see page speed as an advanced SEO strategy because of the expertise required. You will need to help of a developer (and maybe even a designer) to improve the speed of your site. Like most aspects of SEO, page speed serves as not only a ranking factor for Google but also users. Google’s evolution from a search engine to portal requires businesses to take a different SEO approach. While CTR is simple — it’s the percentage of clicks your page receives — it’s not easy to optimize. You not only have to think about your SEO strategy but also your intended audience.
Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve. These algorithms consider numerous ranking factors, including the page’s content relevance, authority, user engagement metrics, and technical performance. By evaluating these various factors, the algorithms aim to present the most helpful and accurate results to the user. The indexed database acts as a library containing all the discovered pages, enabling search engines to retrieve relevant results quickly. SEO means optimizing your website to rank for keywords and phrases relevant to your business.
“The reality of link building is that when going white hat, it's a lot like PR. If you're running a guest posting campaign, for example, you need to pitch ideas that are going to resonate with the blogger or journalist on the other end of the email,” says Rubright. “There are tons of ways to improve your email pitch, but a problem many link-building pitches have is that they don't consider the blogger or journalist's audience. They'll blast out email templates with generic guest posting ideas in hopes of a response, playing the numbers game,” says Rubright.
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