Notes

SEO Strategy: How to Create an SEO Roadmap Free Template
This SEO metric is simply tracking the number and type of keywords you rank for. So we’ve sifted through them all and culled a list of 10 SEO metrics that’ll help you see exactly how your strategy drives website traffic and increases conversions from search engines. As you monitor and track these crucial SEO KPIs and address any issues that arise, you will find your stats improving drastically. Your organic search ranking, as well as your conversion rate, will define the SEO success of this system well into the future. Organic Click-Through Rate (CTR) is one of the most critical yet often overlooked metrics in SEO analytics.
Branded vs. Non-Branded Traffic
See exactly what the competition is doing and uncover opportunities to stand out. Give your clients an extra edge by tracking data on AgencyAnalytics–it’s free for 14 days. Track returning user rates and come up with data-informed retargeting strategies. Use a pre-built Google Analytics dashboard on AgencyAnalytics, free for 14 days.
Keyword Rankings

This information is sourced from Google Search Console which integrates seamlessly with seoClarity’s Search Analytics. Knowing which pages are generating the most traffic and which are not allows us to segment our audience and better understand what type of content particularly attracts our users. Additionally, it can help us improve navigation within our website and optimize the Calls to Action (CTA) on high-traffic pages to increase conversions. For instance, new users are more likely to bounce, so if you have a spike in first-time visitors, a sudden increase in your bounce rate doesn't necessarily signal a problem. Or if you have a lot of returning visitors but few conversions, you might want to pay special attention to your exit pages to see what's preventing people from making a purchase.

Whether through team meetings, newsletters, or awards, public recognition boosts morale and encourages continued dedication. But not all content is created equally — that is, not all content is good content. While Google Analytics gives a more comprehensive overview of user behavior, Google Search Console offers key insights into organic search queries specifically. It's also very important to have a clear understanding with your client about the acceptable CPAs to target. Search engines have shifted their focus from keywords to topics due to changes in user search behavior. Google has a great reference on distinguishing between bounce rate and exit rate.
Be prepared to adapt your strategies based on ongoing performance assessments. If goals are not being met or if market conditions change, adjust your tactics and strategies accordingly. Outline the specific strategies, tactics, and activities required to achieve the objectives. Assign responsibilities, allocate resources, and establish timelines for implementation.
High CTR signifies that users find your listings relevant, which sends positive signals to search engines like Google. Even if your site ranks well for particular keywords, a low CTR could potentially harm your rankings over time, making it essential to continuously optimize for better click-through rates. By far, this is the strongest indicator of your SEO campaign performance and progress over time. Your rankings are going up, and you expand the organic reach and search visibility.
Tracking every single SEO metric can feel overwhelming and confusing. Not every metric matters equally across all aspects of SEO, and without a clear system, it’s hard to understand everything. In short, if bounce rates are so variable, you simply can’t tell whether the average bounce rate figure going up or down is a good or bad thing. DVMAGIC SEO Global is the percentage of visitors who leave your site after visiting just one page. It means the visitor did not click any internal links to view any other pages on your website. Furthermore, a conversion can mean different things for different websites, from filling out a newsletter form to registering for a webinar.
Once you determine where the opportunity lies, you can focus your attention in the areas where improvements are needed to improve conversions. Organic click-through rate (CTR) reveals how many clicks your search listings have received, and allows you to evaluate your content’s performance in Google. Because let’s face it, a page with good rankings should receive a decent organic CTR, unless it fails to engage search engine users. Monitoring rankings can help identify and troubleshoot traffic drops, after all.
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