Notes

The 10 Most Important SEO Metrics to Track +Tips to Improve Them All
When the right metrics are properly tracked, leaders can use these metrics as a benchmark for how well the business is performing. It’s important to set the metrics before initiatives start to see progress from beginning to end. And if you remember the introduction of term 'not-provided', you know that losing the visibility to the search data was a tough pill to swallow. Practically overnight, we lost the ability to make data-informed decisions about what campaigns and strategies to work on next. Use those metrics internally as well to assess the quality of your pages and identify potential issues to eliminate. In fact, I consider it fundamental to achieving higher rankings and boosting search traffic.
Competitor SEO Metrics
Setting clear KPIs for your SEO deliverables is essential for attracting and retaining agency clients. It’s how you measure SEO success, demonstrate the value of your services, and showcase your agency’s expertise. For example, you may have a high new user count but a low number of returning visitors. That could suggest that you need to pay more attention to users further down the sales funnel.
Designing an Effective Quality Metrics Training Program
Calculate the number of critical errors versus less important SEO issues to see what kinds of low-hanging-fruit, quick changes could have a noticeable impact. In order to get your entire team on board with your marketing plan, every teammate should know the answer to this question. In consulting with teams over the last decade, it’s often only the most senior person on the team who knows this answer. As marketers and SEO professionals, charting the path toward our goals is one of the exercises we should be mapping out at a minimum each year.
Showing how many of those were delivered by your channel helps communicate a very tangible effect SEO has on the bottom line. This metric is crucial because high engagement often translates into higher conversions and customer loyalty. If you want to dig deeper, another way to slice Google Analytics data is by creating a segment that only includes organic traffic. But don’t think that you need to wait until the entire goal is achieved before you give yourself a pat on the back. Consider the most important pages to address if you're concerned about conversions.
Google Search Console

From then on, I recommend focusing on the transactional intent first. And with that, you’ll find it easier to target the top-of-the-funnel customers with the informational intent. But, once DVMAGIC SEO Global identify the keywords that have the best opportunity for your company, you can add them to your keyword portfolio. A simple filter eliminates all non-informational intent keywords and leaves us with what we’re looking for. Filters can be applied to show you opportunities where you’re not currently ranking well, or at all.
Comparing your keyword rankings to competitors can reveal content topics you have yet to cover. To get a more accurate gauge of visibility in the SERP, you can use SEO tools like Ahrefs that provide a search visibility metric. The conversion rate is the percentage of organic visitors that convert over a set period.
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