Notes

SEO Audit: Discover the 8 ways to improve your SEO
Ensuring that your website does not contain duplicate or thin content is vital for maintaining a strong online presence. Any instances of duplicate content, whether internally within your site or externally from other sources, can negatively impact your SEO efforts. Conduct regular checks using tools like Copyscape to identify and address any duplicate content issues.
Best SEO Content Writing Tools
It conducts thorough website assessments, identifying SEO issues and opportunities for optimization. A good way to get started with your audit is to use MarketGoo, which automatically scans a website and generates a step-by-step SEO plan to help you increase your website traffic and rankings. Their in-depth report can look overwhelming unless you’re coming to the game with some technical chops. An SEO audit can help to identify any issues that are preventing your website from being indexed by search engines. Implementing canonical tags is important for addressing duplicate content issues that may arise on your website.
Follow-up audits at the mid-point of engagements enable checking progress made since launch. SEO DVMAGIC identify areas to expand or adjust tactics to keep pushing performance higher. On-page elements like title tags, URLs, and content are analyzed during audits. Off-page components including backlinks, citations, and reviews are also assessed.
On-Page Optimization
Regular SEO audits are your strategy tune-ups—they help you tweak your approach, nip emerging issues in the bud, and keep you one step ahead of those pesky algorithm updates. By breaking down the audit into manageable steps, you can methodically tackle each element of your site’s SEO, paving the way for enhanced visibility and traffic. Broken links can be a real bugbear for your website’s SEO, souring the experience for your visitors. They occur when links on your site point to pages that no longer exist—be they within your site or externally. Taking steps to ensure that each page is unique is critical not just for dodging penalties, but also for enhancing the user experience by offering varied and distinct information.

The Fortis Media team can help you develop an effective SEO strategy that leads to online success and growth, like it did for many companies. Use the Bing Webmaster Tools integration to pull all of your client's SEO and optimization data into a comprehensive reporting platform. Easily access and combine GSC data with all of your other website audit metrics using the Google Search Console reporting tool. Connect the Google Analytics 4 reporting integration to simplify data collection and reporting for all of your agency’s website audits. Choosing the right time to perform a website audit significantly influences the outcomes and overall effectiveness.
When you define your target keywords, you are essentially identifying the specific search terms or phrases that you want your website to rank for in search engine results. This step is crucial because it aligns your content with the intent of your target audience. By selecting the right keywords, you increase the chances of attracting relevant traffic and potential customers to your website.

It’s also worth noting that Google outputs the URL above the page title now on the SERP. This is another reason URL structure is important and should be easy to read. You usually don’t need to link to your homepage internally since it’s going to be your highest authority page anyway. You should, however, link to internal content, such as product pages and blogs.
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