Notes

10 SEO KPIs You Should Track And Why They Are Important
In the end, bounce rate is subjective based on the specific goals of your website. Creating new content is like casting a vast net to catch more search traffic. The more optimized content you have, the wider the net; this ultimately leads to more traffic being generated for your website. Instead of having just 100 customers from the same landing page, your raw conversion number will be 300 customers. CRO enables you to maximize your current traffic to ultimately increase your raw conversion. Conversion rate optimization (CRO) entails optimizing your website and landing pages based on user behavior to help achieve desired action (conversion).
The SEO Performance Funnel: From Data to Insights
Cost-per-acquisition, or CPA, is the amount you spend on Google Ads divided by the number of conversions you get. It's that simple of a metric, but it digs right to the core of how well these campaigns are driving customers for your clients. In the past, we’d position a page for a single keyword and certainly no more than three. Today, a page typically ranks for multiple phrases and their variations.
SEO Analytics
If we had 36.8 million visits, and if our 2% conversion rate held true, we would receive more than 700,000 orders, for a total value of $73.7 million. Or you can save time on such tedious calculations by using seoClarity's SEO Forecasting tool. Answering the question of "how much money would this make the company?" starts with estimating potential traffic. This helps reveal potential sales and therefore potential revenue for a company. When you see the process this way, you see that it is possible to bridge the gap between the SEO and the organization. We have now come full-circle to see that SEO helps the company achieve its ultimate goal of driving revenue.
Demonstrating Authority in Your Content

In 2013, the Hummingbird update allowed the search engine to process semantic keywords. This allowed it to provide results for what it deemed "conversational search" and better understand the words in the search query. Therefore, I also recommend you monitor how many new backlinks your content attracts and the growth of your link profile. DVMAGIC EUROPE , for instance, allows you to analyze ALL of your GA goals. What’s more, you can correlate the Analytics data with other SEO metrics like Rankings, Bot Activity, Page issues, Search Console keywords, etc..
To help make it easier to understand patterns, anomalies, and trends, you can create visual representations of the metric data using charts, graphs, or dashboards. Thanks to them, Google can discern the content of the linked page. The last metric I tend to pay the most attention to is the loading speed of the different pages on my websites. Click the pencil icon in the upper right corner to edit the report, and then add or rearrange the metrics. A proper keyword research tool will reveal the intent(s) for the keyword that you input, as we see here for the query "what to do in chicago" in seoClarity's Research Grid. In order to track organic conversions, you'll first need to set up your "Goal" or conversion events in Google Analytics.
Marketing goals can encompass a variety of outcomes, such as increasing brand awareness, generating leads, boosting sales, expanding market share, or enhancing customer engagement. SEO tools streamline the process of tracking and analyzing your performance metrics. They save you time by automating data collection and analysis, provide comprehensive insights, and help you make data-driven decisions to enhance your SEO strategy. Keeping track of your backlinks using a tool like Ahrefs is crucial as they are a key ranking factor that demonstrates authority for most search engines, especially Google. Thus, a higher number of high-quality backlinks can improve your website’s search engine rankings. You can track your keywords ranked using a position tracking tool like SEMrush.
By keeping an eye on these KPIs, you can ensure that your SEO efforts are paying off and helping you achieve the desired results. Google also has PageSpeed Insights, but to really dive into page speed to see the complete picture, let's take a quick look at seoClarity's Page Speed Analysis. First, a heavy image page, especially on sites with responsive or high DPI images, can load slowly. Optimizing images can make your website more lightweight; so can distributing them through a content delivery network (CDN) to render those files from location closer to where the user is. Though they may seem similar, page speed is not the same as site speed. Page speed, on the other hand, describes how long a person will wait to start consuming an individual page.
My Website: https://dvmagic.eu/