Notes

Competitive Industry Ranking: SEO Tips for Crowded Markets
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However, it is important to differentiate between high-quality and low-quality backlinks. In the 2012 Penguin update, Google changed how it handles low-quality links. If a competitor has a lot of such links, they may not be benefiting from them.

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Until then, download our SEO Competitor Analysis Template and follow our step-by-step guide to DIY your analysis process. For SEO results tracking that your brand is making, countless others out there are doing the same — or taking it one step further and knocking your website out of the SERPs. So, before making any investments, ensure you’re 100% certain that the firm/person is the right choice. You may not necessarily be looking for a jack-of-all-trade, but specialists in certain areas. For example, if your site has technical issues, you may want to hire an SEO consultant specializing in technical SEO. Every website is unique, creating a tailor-made strategy that caters to the specific use case.
Discover optimal keywords, track rankings effortlessly, and stay ahead of the competition. Take a look at your competitors’ content strategy and the quality of the content they publish. While you’re analyzing these numbers, pay attention to anomalous spikes or drops in growth as they might be indicative of a particularly good or bad piece of content, link-building strategy, or something else. Delve deeper into the market, resonate with local audiences, and navigate the digital maze seamlessly with our targeted optimisation techniques.
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Instead, allow those insights to inform and shape your unique strategy – improving upon the ideas where possible. This approach will enable you to surpass the competition rather than merely joining them at their level. Though you may feel a sense of victory after conducting initial competitive SEO research, it’s important not to treat this process as a one-and-done task. One of the key concepts to understand in SEO is that success is achieved over time. It comes gradually from implementing informed strategies and constantly adjusting based on regular analysis.
From increasing organic sessions by 200% for Honda to 4,000 new page-one keyword rankings for Microsoft, the biggest names in these industries trust HawkSEM to deliver results — and we do. This technical piece is a lot like deadheading a houseplant – it’s crucial for maintaining a healthy (and user-friendly) website. It involves identifying broken external and internal linking, and either correcting them or redirecting them to another page.
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