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Global Ecommerce Expansion: Strategies & How to Expand Internationally
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A Look at the Cross-Border Ecommerce Market What is market penetration vs market development?
Incorporating new variants of the product or service, or introducing something new that may complement what is already being sold. In this way, efforts are directed towards the same target audience, but they are encouraged to also purchase that new item that complements the main product or service. Discounts or temporary price reductions can be offered to increase demand, incentivize customers to buy, and capture new market segments. The strategic alliance is a useful option, but it’s challenging to develop an alliance with the companies doing business in the same market.
A Look at the Cross-Border Ecommerce Market
Leveraging such multifaceted approaches can aid in navigating the competitive landscape, fostering customer loyalty, and achieving a robust market presence, propelling your business to new heights. And, to successfully penetrate the market, raising funds effectively is crucial—discover how Visible can assist in making your fundraising journey seamless and successful. Understanding which platforms to use to get in front of consumers in each market you enter is essential.
For price increases, notify customers in advance and explain the reasons for the changes. Aim to simplify the purchasing experience for your global customers as much as possible. Market penetration through geographic expansion involves entering new markets or regions to reach untapped customer segments. Market penetration, categorized as a measurement, is an estimation of how much a product is sold, calculated as a percentage, compared to the overall estimated market for that product.
What is market penetration vs market development?
Therefore, these are some of the major factors propelling the growth of cross-border B2C E-commerce market. AB - Despite voluminous research on barriers to exporting, knowledge on the inhibiting role of specific obstacles confronted by firms when exporting via cross-border e-commerce (CBEC) is virtually absent. Using data from a cross-industry sample of 1256 firms located in 25 different European countries, we shed light on this issue by examining the organizational determinants and performance outcomes of CBEC barriers. The results revealed these barriers are more evident in the case of firms with smaller size, lacking experience, and having no affiliation with other companies. N2 - Despite voluminous research on barriers to exporting, knowledge on the inhibiting role of specific obstacles confronted by firms when exporting via cross-border e-commerce (CBEC) is virtually absent. Despite voluminous research on barriers to exporting, knowledge on the inhibiting role of specific obstacles confronted by firms when exporting via cross-border e-commerce (CBEC) is virtually absent.
A Media Plan That Generates Results (5 Steps in

This strategy may be important for companies that are striving to secure the largest customers or biggest market participants. The number of customers will each be a unique customer that the company has secured business with. Some may choose to only use repeat customers to analyze the stronger consumer base.
Regardless of where you choose to expand your business internationally, you’ll have to deal with regional tax regulations. Taxes on cross-border ecommerce operations can be intricate and cumbersome, so it’s important to take tax requirements and potential effects on your business into account as you prepare your expansion strategy. DVMAGIC INTERNATIONAL can make several payments on goods instead of needing to pay the total amount at the time of purchase. The chart below from eShopWorld identifies opportunities in areas not yet “saturated by international retail players.” The display is sorted by the compound annual growth rate (CAGR) of ecommerce sales.
The brand name change also gives a signal to customers that there are a number of other menu items available, aside from donuts. In fact, the name change was paired with many menu additions, including healthier options as well as offerings for non-dairy and vegan customers including their Beyond Sausage and almond milk. Give customers an opportunity to sign up for a loyalty program that provides them with perks in return for giving you their contact information (e.g. discounts, birthday gifts, inside information, etc.). The original Coke flavour, or what people refer to as Coke classic, is arguably the most popular variant. But when criticism emerged over the unhealthy nature of carbonated drinks, Coca-Cola introduced Diet Coke to retain the increasingly health-conscious customers.
This provides added value to global customers but requires navigating increased complexity. Pricing and bundling must be optimized for different customer segments in each market. You may have heard of the term market development used in relation to market penetration before. Market development is a necessary strategy or action when trying to increase market share or penetration — it requires a clear set of steps that will lead to a boost in the number of potential customers. Now that you have a clear understanding of market penetration strategy and its importance, it’s time to put this knowledge into action. A reputable growth marketing agency can provide businesses with a range of options to explore different tactics that industry experts often use and have found success with.
They also know that in their shops, their customers seek an extensive range of Nike products. The success and brand name of Nike deserve better shelving space and exposure too. A ‘healthy’ rate of market penetration is like depends on your item, industry, and total addressable market (TAM) – often referred to as the overall demand in the market you are in. In the lower right quadrant, product development is significantly more challenging because you are launching a new product into the existing market.
If you find that a current penetration strategy doesn’t support your larger goals, it may be wise to back off or reallocate resources until it becomes relevant. Or, it may present an opportunity to adjust your business plan to fit the opportunity you’ve found. But without reviewing it alongside your plan and financials, you’d never know for sure. Exploring new communication channels to stay in touch with customers and build a stronger bond with them. For example, creating an interactive website, starting a blog, creating distribution channels, venturing into new social networks, etc.
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