Notes

What is Technical SEO: The Complete Guide
A prioritized list of opportunities to address issues or improve your site based on your existing SEO standing. If you want to learn more, then check out my YouTube channel, where I review new and upcoming SEO tools and share SEO tips. I’m an SEO Consultant passionate about SEO tools and how SEO can drive large amounts of traffic that drives conversions. SEO audits can identify domains requiring external subject matter expertise or additional hiring. Columns and line charts effectively showcase progress, while funnels depict conversion falloffs. Following competitor and best practice, benchmarks guides enhancement decisions to better attract search visibility.

Analyzing Website Content
Google knows that improving page speed by consolidating and deferring scripts can cause layouts to shift or time to interact to deteriorate. Popular tools include Google Search Console, Google Analytics, and third-party SEO audit tools like SEMrush, Moz, or Ahrefs. This may involve adjusting your keyword targeting, optimizing your content, improving website performance, and enhancing user experience. If the client is running native ads, the CPC and CTR should be benchmarked across all other traffic-driving paid sources such as paid search, display and paid social. To avoid overwhelming your client, you should create 1 executive summary slide per channel to list the key findings. SEO auditing can help you identify ‘quick wins’ for improvement and long-term initiatives to improve your website’s performance.
An SEO audit focuses on evaluating a website’s search engine optimization performance, addressing issues that impact search engine rankings, and improving elements like keywords, meta tags, and backlinks. On the other hand, a website audit is a broader assessment that evaluates overall website health, user experience, technical issues, and compliance with web standards. While both audits are crucial for a well-rounded website strategy, they have different scopes and objectives. An SEO audit is a comprehensive evaluation of your website’s search engine optimization (SEO) health.
Digital Accessibility Compliance (WCAG)
You can identify a secure site by the “secure” message next to the URL in your browser. When your website lacks SSL and is labeled as “not secure,” users entering information are at risk of having it stolen. As part of the SEO audit, you should also be familiar with your backlink profile and the backlink profiles of your competitors.

Reviewing and categorizing records to provide clear instructions for search engine bots. Uploading the file to the correct server location allows search engines to access and follow its instructions. Identification and resolution of errors or syntax issues in the robots.txt file for better search engine control.
A deep dive will give you an idea of what to incorporate, and what not to, which you can then work into your strategy. Any common gaps revealed could also become quick wins if filled by your business. For example, a user starting their journey in the awareness stage on a competitor site may hit a wall if there is no consideration stage content. Therefore this would be an opportunity for your business to provide this content and potentially attract these prospective customers. A great way to automate this whole keyword process is to use the automated market share and content strategy tool and from Authoritas. DVMAGIC SEO Europe helps you take a systematic look at all the key elements of competitive analysis for SEO.
My Website: https://dvmagic.eu/