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SaaS SEO: Your Guide To Customer-Led SEO
Content
Understanding Structured Data The Importance of SEO for the Financial Services Industry
Each specialist focused on a single area (i.e., Tech SEO) or way of working (i.e., working with an agency) within SEO. “After some time, they proposed new ways to conduct their research that proved they understood the assignment and how SEO works in that area,” Stoica says. Whether you work on SEO yourself, delegate it to another team member, or outsource it completely, you’ll want to make this decision with as much knowledge as possible. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam. For DVMAGIC SEO Europe , some SEO specialists experiment with black hat SEO for their own test websites. Through testing, these SEOs can demonstrate proof of concept and learn how to safeguard their client’s websites based on their experimentations.
Understanding Structured Data
The old way targets keywords to drive traffic without using the ideal customer profile to pinpoint the language that resonates with them. Oftentimes, the words you use to describe your business and/or product aren’t the same words your audience actually uses in search. This critical step allows you to gain insight into the actual phrases your audience uses and develop a content plan based on your findings. B2B buyers look for specific content depending on the stage of the sales funnel they’re lingering within. Leaning into a customer-led SEO approach that sheds the old ways of practicing SEO and embraces customer-led strategies drives growth.

The Importance of SEO for the Financial Services Industry
However, viewing this as an investment rather than a cost is important, as effective SEO can lead to increased organic traffic and conversions, yielding a positive return on investment over time. However, they are unlikely to produce quick ranking boosts for target keywords. Authority sites tend to have higher editorial standards, making them unlikely to center on the content of your page in a promotional manner.

Or maybe you want to turn people who are just browsing into customers or keep your existing customers happy so they stick around. Yet, challenges persist, as 61% of marketers identify traffic and lead generation as their foremost challenge, indicating the need for well-thought-out and expertly executed digital marketing packages. They have an in-house production studio and a team of talented creatives to bring your content ideas to life and improve the factors that influence your search ranking.
These factors help the prospect discover you quickly and move through the sales funnel faster. A one-and-done approach does little to nothing to maintain and scale your customer-led SEO strategy. Writing content briefs, publishing a slew of content, and never revisiting it isn’t enough.
By aligning the content on these pages with your keyword research strategy and audience intent, you'll enhance your site's relevance to search engines and users. For SaaS websites, this often includes the name of the product or service and queries related to problems the software solves or its specific features. You can use various SEO tools to uncover high-volume, low-competition keywords most likely to drive qualified traffic to your website. It's also crucial to consider search intent, meaning you should consider what users are searching for and why they're searching for it. Your SEO strategy must be tailored to resonate with these specific target groups, using relevant keywords, content types, and engagement strategies to effectively reach and persuade them.
This includes updating interest rates, loan terms, and investment product details. If your website has been up and running for some time, I highly recommend focusing on identifying low-hanging fruit SEO opportunities. Google has clarified that while AI-generated content won’t impact your rankings, producing such content for the sole purpose of manipulating rankings violates their spam policies.
Encourage clear, concise, and firm closing techniques to make sure your sales team sets the right expectations and delivers on their promises. In sales conversations, you should expect to come across clients with unique demands. Every company has its own structures and needs, so encountering some variability is only natural. I would also highly recommend using HubSpot Sales Hub’s playbooks and conversation intelligence features here. Playbooks allow you to store call scripts for various scenarios along with other resources in a centralized database — it helps reps adjust their approach on the fly whenever needed.
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