Notes

SEO Strategy: How to Create an SEO Roadmap Free Template
This SEO metric is simply tracking the number and type of keywords you rank for. So we’ve sifted through them all and culled a list of 10 SEO metrics that’ll help you see exactly how your strategy drives website traffic and increases conversions from search engines. As you monitor and track these crucial SEO KPIs and address any issues that arise, you will find your stats improving drastically. Your organic search ranking, as well as your conversion rate, will define the SEO success of this system well into the future. Organic Click-Through Rate (CTR) is one of the most critical yet often overlooked metrics in SEO analytics.
Branded vs. Non-Branded Traffic
Essentially, forecasting traffic potential and measuring the ROI of SEO allows you to build a business case around SEO, providing justification for the importance of organic search insights. SEO tools like Google Lighthouse and PageSpeed Insights provide and easy way to dig into some important technical SEO performance metrics. That’s why your agency must track backlinks and referring domains from your clients’ link-building campaigns. And while more backlinks might not immediately lead to better rankings, they will show that things are moving in a positive direction. A high volume of organic traffic is one thing, but it won’t mean much if it never turns into a lead or sale. Fear not–we’ve outlined the sixteen most important SEO metrics agencies should monitor in a scalable way–and exactly how to set it up to easily onboard new clients!
Keyword Rankings

Engagement rate has mostly replaced the old bounce rate metric which measured how many people left a website without clicking to a second page. If your goal is to get more customer calls, then you can track those leads using call tracking. With call tracking, prospects use a proxy number to call based on where they find you. Short of actually making a sale, driving leads is the highest-value marketing result for most businesses. So while getting more leads won’t directly improve your SEO, it is the reason you do SEO in the first place. If you can tie lead generation directly to SEO, then you can start to understand its return on investment.
SEO Metrics Examples
If we had 36.8 million visits, and if our 2% conversion rate held true, we would receive more than 700,000 orders, for a total value of $73.7 million. Give your clients an extra edge by tracking data on AgencyAnalytics–it’s free for 14 days. Regular metrics reporting helps you obtain data that shows how close you are to reaching your pre-set business goals.
While impressions don’t mean the user clicked on your site, they’re important because they indicate your content’s visibility and potential reach. Without them, you’re essentially flying blind, unable to see what’s working and what’s not. This is a Google Search Console metric that shows the average position of a keyword phrase in the search results. For example, a common SEO approach is to focus on high-traffic keywords. But, if the goal conversion rate (expressed as a percentage) is dropping then maybe the organic campaign is not as efficient as it could be. However… Don’t forget to look at goals by percent-based metrics, not solely raw event values.
With Site Analytics, review organic traffic change since you’ve launched the campaign or started working on the company’s website. In the primary section, I included KPIs that reveal the success rate of your SEO efforts. With the right metrics, you never fall into the trap of chasing after the next shiny thing. Instead, SEO DVMAGIC know which areas of your work need your attention right now. By reviewing SEO metrics, you determine whether your ideas have worked or not.
Organic traffic is an objective indicator of how relevant our content is to users. However, when analyzing this metric, you can’t just focus on its overall value; you need to pay attention to the details. Google Search Console (GSC) is the essential tool that every SEO should be familiar with.
Those two are the main KPIs from an “Is this organic strategy performing well over time? Because if your traffic is increasing, the number of goals will naturally increase too. For a team operating at peak Content Efficiency, the cost is around $2,500 to $3,000 to achieve their goals.
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