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The DataBeat’s Programmatic Advertising Trends Report for April 2024 offers an in-depth analysis of the latest programmatic advertising trends in the US. Despite concerns over Chrome cookie depreciation, CPM trends have shown a consistent increase, reflecting strong month-over-month and year-over-year performance. Mobile devices saw a 3% rise in CPMs, while desktop fill rates dropped. Significant shifts in integration performance, particularly a 10% YoY decline in EBDA CPMs, highlight the dynamic nature of the programmatic landscape. OpenX and Rise have made notable rank advancements, with Rise partnering with Tier 1 publishers. Progressive Insurance's significant rise in volume contrasts with Allstate's sharp decline, emphasizing the need to monitor insurance category trends. These insights underscore the necessity for advertisers to adapt strategies to stay ahead in the evolving world of programmatic advertising.
Source: https://databeat.io/blog/april-2024-highlights-us-programmatic-advertising-trends-do-you-remember/
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