Notes

Global Ecommerce Expansion: Strategies & How to Expand Internationally
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Don't forget to share this post! What’s an example of a successful market penetration strategy? Key figures
Consumer comments, cheap and abundant by its nature, provides an easy access for analysis of consumer behaviors. In this paper, we focus on consumer reviews of a specific product, the cellphones, and apply topic modeling techniques to investigate the differences between behaviors of domestic and overseas consumers. Capture audiences with optimized SEO performance. find that consumers from domestic and overseas focus on different aspects of product. In addition, the foreign consumers care more about product quality and tend to make description of technique details. On the contrary, domestic buyers pay more attention on consumer services and intend to comment in generalities.
To make it successful, you have to schedule content, gather queries on user intention, utilize different SEO tools, and more. Cross-border Business-to-Consumer (B2C) e-commerce refers to the online buying and selling of goods and services between businesses and individual consumers across international borders. By leveraging competitive analysis, businesses can develop effective strategies to penetrate the market and gain a competitive edge. Find an end-to-end logistics solution—one like Digital River’s—that can help you avoid costly delays at the border, leverage existing networks, and process fast, convenient cross-border and local returns. When you go to the sneakers section of a store like Foot Locker or Dick’s Sporting Goods, Nike consistently takes up a large portion of the space.
Don't forget to share this post!
In today's bustling business world, competition among companies in various sectors and industries is increasingly fierce. Every market comprises many competitors, and they offer different products/services to attract your customers’ market share. Now it’s a question of your business’s survival, and you have to fight back by offering lower prices. Companies also increase their market share by expanding their marketing campaigns in foreign countries.
What’s an example of a successful market penetration strategy?
Having a solid plan before entering any new market is important because it can be expensive and time-consuming. Plus, if you don’t have a good plan, you could end up losing money instead of making it. Acquisition is a standard approach which fosters the idea to buy out your competition instead of challenging them.

Key figures
Another market penetration strategy that can be used for diversifying a company is to introduce a new product into the market. When it comes to launching fresh goods, companies appear to create a lot of hype within their target audiences. This can be quickly capitalized on by leveraging customers’ high awareness of a given product to create a strong brand identity. Market penetration strategies are indeed essential for achieving business strategy success. By implementing these strategies, companies can increase their market share, attract new customers, and outperform competitors. The key focus is on leveraging the potential of already-established products rather than developing new ones or entering new markets.
Yet in our experience, much of this can be overcome with a sound initial assessment and good planning. Digital River has more than 25 years of experience helping brands sell internationally and offers an extensive logistics network that easily flexes to fit your unique needs — and complements your existing suppliers. In a single back-end solution that integrates with your chosen commerce platform, we simplify global payments, taxes, fraud, compliance, and logistics. From delivering localized checkout experiences to reducing legal risk, there’s quite a lot to consider when it comes to learning how to expand your ecommerce business internationally. It can be daunting, but teaming with a Merchant of Record can simplify your international expansion—helping your business tap into ongoing global growth without all the hassle. As we mentioned above, it’s critical to offer your products and purchase experience in local languages – but that doesn’t mean it’s just translated from your home market.
We’ve already discussed how bringing new products to market at a lower-than-average price point can help boost market penetration. Pricing is one of the single most important factors influencing market movements, so it’s important to remain on the ball at all times. Mergers, acquisitions, and partnerships with other companies sharing the same market space can help businesses grow.
Collaborating with other businesses to offer bundled services or co-promote each other’s products can open up new customer bases within the same market. Expanding how and where customers can purchase your products enhances market presence. This could mean entering new retail locations, improving online sales platforms, or partnering with distributors to reach broader audiences. As an entrepreneur, you not just want to maximise your revenue, but you want people to know your brand and trust it. All the powerful global brands are known to be successful because the customers in the market know their names and desire to own their products.
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