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What Is an SEO Audit? And How to Do an SEO Audit Video
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Enhancing User Experience through Strategic SEO Content Audit
Scroll down to the “Top opportunities” section to see a list of keywords your competitors are ranking for but you aren’t. Your site needs to be crawled by Googlebot to have any chance of showing in search engine results pages (SERPs). But some problems keep it from doing that, which means your organic (unpaid) rankings and traffic could suffer. Google's PageSpeed Insights is a tool that assesses a webpage's loading speed and performance on both mobile and desktop devices.

Enhancing User Experience through Strategic SEO
HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them. These are really great for helping search engines find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta description during your SEO audit, as well. These show up in the search results and can give users and search engine crawlers context to what your page contains.
Content Audit
The core web vitals chart is especially useful, showing a detailed breakdown of your site by user experience ratings. Before creating and publishing content on your website, you need to research the keywords that will lead people to your website. You can check out your competitor’s websites to see what their content is focused on. You can use keyword research tools like SEMRush, KeywordTool, Ahrefs, and Keyword Kegs. Beyond creating your website, getting it to rank for a targeted keyword is particularly essential.
Investment in Marketing Activities
It provides you with a detailed report of your website’s SEO health, including insights on how to improve your website’s ranking in search engines. A technical SEO agency specializes in optimizing a website's technical aspects to enhance its visibility on search engines. By utilizing Google Search Console, you can identify and fix any issues that may be negatively impacting your website's SEO performance, ensuring that your site is optimized for search engines. • Backlink Analysis – Using tools, check the quality and quantity of backlinks from other sites pointing to your site. If you have invalid items, click “View all invalid items” to see a list of the links affected.
It's helpful to prioritize the recommended actions based on their potential impact and level of effort required. This helps clients understand where to focus their efforts first for maximum impact. Include specific issues identified, why they're a problem, and the potential impact of these issues. Analyze the site's design, navigation, accessibility, and overall usability.
When you know how your site is performing in general, all of the other data from an audit starts to make sense in context. After exporting your competitor gap, you're ready to move on to the more technical part of an SEO audit. This is where Google Search Console and Ahrefs Site Audit tool will come into play. You can check them in either order, but we'll start by looking at Search Console data.
To begin with, poorly performing websites typically have a high bounce rate. The longer a page takes to load on a website, the more likely users are to leave the website. If left unsolved, this can discourage repeat visits and harm your brand reputation. Experience has taught me that you can reach significance prematurely, so you’ll want to aim for a sample size that’s likely to hold at least 90% of the time – 220,000 data points are what we’ll need. Deciding to use rank positions in Google makes using the data source a straightforward (and conveniently a low-cost) decision in Google Search Console (GSC), assuming it’s set up. Thus, Top-notch SEO consultation for online businesses is great for non-enterprise-sized clients looking to conduct SEO split tests who can attain insights much faster.
But if you're really motivated to pick a totally free tool that blocks (almost) no features behind paywalls, Small SEO Tools is a good bet. If your goal is to spend a lot of money on an SEO tool, there are plenty of premium options out there. But if you want a really dynamic SEO audit tool at budget pricing, SEOptimer is one of my favorites. Ranging from free auditing apps to enterprise-level marketing suites, these products will help SEO pros at any level diagnose and improve site performance.
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