Notes

14 SEO Metrics To Track & How To Improve Them
Though Google has approximately 200 ranking factors in their algorithm, some are more important than others. High-quality SEO consultation for competitive markets is always changing, and Google constantly updates their algorithm. With this in mind, it’s essential that you are regularly monitoring key SEO metrics to ensure that your site is healthy, properly optimized, and producing business benefits. In this post, I’ll show you the 15 best SEO metrics to track plus the tools to monitor them. With years of experience building “The Process Hacker” website, I’ve seen firsthand how the right understanding and use of SEO metrics can transform a business’s online presence.
After all, there are thousands of data points available across Google Analytics and SEO tools. Okay, this one sounds a little techy, but we’ll break it down quickly. To monitor organic CTR, find it directly within the ‘Performance’ section of Google Search Console. If visitors tend to exit after viewing just one page, it signifies that you may be overlooking potential opportunities to convert them in the future. It’s about understanding what those numbers represent and how they relate to your website’s overall performance.
How to Create an SEO Business Case Alligned With Company Goals
Like the above, this usually means that the user did not find what they were initially searching for on the page. Or it could mean that the page design, copy, and CTAs were not strong enough to keep the searcher's attention once they landed there. For that to happen, those people must click on your search listing. With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.
FAQs About Quality Metrics
Essentially, the conversion rate tells you what percentage of your visitors complete the desired action. There are many SEO metrics you can monitor to gauge the progress of your search engine optimization campaign. Ranking data provides information on your page's position in the search engine results pages for different keywords. Insights into your site’s keyword and page performance with metrics such as clicks, average position, impressions, and click-through rate. In the same survey, 73% of users reported visiting a website with a slow loading speed. For example, Walmart.com noted that with every second of increased page speed, they saw a two percent increase in conversion.


Of course, it’s a good indication of how well your website is performing in the search engines. An all-in-one SEO platform serves as an organization's single source of truth to analyze various SEO performance metrics. To keep it simple, I like to explain SEO performance data as a funnel. You can use Google Lighthouse — a free, open-source tool — that audits page performance and accessibility. This is a great tool to use for looking at core performance issues and identifying if your site's progressive apps meet qualifications.
You’re attracting those who aren’t actually interested in what you’re offering. Keyword rankings are an obvious, yet critical SEO metric to track. They help you benchmark your progress, and they offer an early signal that your SEO strategy is working. Furthermore, rankings provide an overview of your current organic market share as well as the total opportunity.
If you have a physical store, you don’t want people to just poke their heads in, take a peek, and leave. You want them to browse the store, try things on, and read some labels so you get more chances to convert them to customers. If you score highly, you’ll have a better chance of landing on the top of SERPs.
Homepage: https://kastrup-medlin.hubstack.net/customized-seo-solutions