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How To Do a Website SEO Audit: Step-by-Step Guide & Checklist
To truly understand how successful your website is in terms of SEO, it's crucial to analyze your organic traffic and conversion rates. This involves examining the number of visitors coming to your site through organic searches and how many of those visitors are taking the desired action, such as making a purchase or filling out a form. By evaluating and enhancing your site's structure and navigation, you can create a user-friendly experience that encourages visitors to explore your website further.
Local SEO (if applicable)
Fix critical issues hurting performance first before moving to new optimizations. Moz offers a mix of automated and manual tools for auditing all aspects of on and off-page SEO. It also provides metrics for measuring performance gains from optimizations. Conducting DVMAGIC INTERNATIONAL of all website elements is unrealistic for most sites. SEO tools automate analyzing huge amounts of data to uncover issues and opportunities. In summary, auditing SEO proactively improves your website’s visibility and traffic while revealing any issues that may be slowing your growth.
Crawling and Indexing
For online businesses it is cruital to maintain a strong presense within the search results of various search engines to attract and secure a constant stream of potential customers. Serpstat is a comprehensive growth hacking solution that covers SEO, PPC, and content marketing. With the increasing importance of mobile-friendly websites, SE Ranking's audit tools also evaluate your site's mobile optimization. It checks for mobile responsiveness, page loading speed, and other factors that contribute to a positive mobile user experience. As a digital marketing expert, even I understand that SEO audit tools can be valuable assets for evaluating the performance and health of a website's search engine optimization (SEO) efforts. Not only does the audit show you places where you could improve, but it also helps you fix problems that might be keeping search engines from finding your website.
What can you expect to learn from an SEO Audit?

Together with a content plan and a strategy for organic visibility, this document (or a set of documents) forms the cornerstone of your SEO activity. Improving page speed is paramount in SEO, especially with Google Web Vitals becoming a ranking factor next year. Make early 2021 a time to really focus on reducing the load time of your page and ensuring it loads quickly on mobile and then desktop. While topical gaps focus on finding opportunities for new pages and sections of content, query – or keyword – gap analysis goes one step further.
Improving the efficiency of your website’s performance for search engines across the board requires high technical SEO skills. This detailed report allows sharing of audit results across teams and tracking progress over time. Also, it establishes an SEO performance baseline to measure future improvements. To get started, use Google Analytics or any other analytics tool to view detailed data about each traffic source, such as organic search, paid search campaigns, social media posts, email campaigns, etc. A thorough on-page SEO audit will cover every one of your store’s product pages, with the goal of optimizing keyword usage and meta tags to attract the right kinds of shoppers. Errors in the implementation of structured data can be identified and fixed to ensure error-free schema markup.
Companies run ecommerce SEO audits to identify strengths, weaknesses, and opportunities to enhance the website’s ranking on search engine results pages (SERPs). An audit can only be deemed a success if you see improvements on your content’s performance. It provides a quick overview of your site’s page for domain ranking, organic traffic, paid traffic, high-ranking keywords, and competitors. A technical SEO audit is a detailed evaluation of a website's backend infrastructure and settings to identify issues negatively impacting search engine optimisation (SEO) and user experience. With over 8.5 billion Google searches per day and over 90% of online experiences beginning with a search engine, technical SEO is crucial for driving organic traffic, leads, and sales. From the perspective of search engines, mobile optimization is a key ranking factor.
Improving the optimization of page titles enhances search engine visibility. Ensuring the completeness and accuracy of the image sitemap facilitates search engine crawling and indexing. Recommendations can be made regarding schemas and structured data to improve search engine comprehension of your pages.
Once completed and validated, the steering committee should approve the final Go-Live decision. Communication should be sent to the stakeholders with explicit expectations and dates for transition. With constant improvements and technological advances, organizations regularly add new applications, consolidate functions, and move systems to the cloud. My organization, Northwest Natural, went through a major implementation not too long ago, and we had to decide how internal audit would be involved. At the time, we looked for resources to help guide us on how and when to conduct an audit, but ultimately we had to make decisions that worked for our company on our specific project. We'll compare your website's performance with that of your top competitors.
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