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16 Important SEO KPIs To Track & Measure For Success In 2024
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How Does seoClarity Approach SEO Segmentation? Reason #6. Rankings Present You with a Data You Can Report On What is the difference between quality assurance and quality metrics?
You can now view organic traffic as a percentage of the total traffic. Organic traffic is the traffic you get from the search engine results pages (SERPs) without paying for ad placement. Our analysis compared data from September 2022 to that of September 2023, providing a comprehensive overview of the performance trends in the SaaS industry over this period. When digging into the source of this growth, we found that a major driver was new ranking content. Growth in the top three rank positions manifested itself in a 24.2% growth in traffic on average.
How Does seoClarity Approach SEO Segmentation?

Since search engine algorithms are complex and take into consideration a vast amount of data, content marketers need to look at the full picture of their site to reliably forecast SEO. Something like search engine ranking doesn’t seem important to other departments because they don’t realize the connection is has to the sales team. Forecasting data reveals a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). This is directly tied to the keyword query clicks (#2 on our list) but looks deeper at the combination of impressions and clicks to provide insights into the click-through rate. Another handy tool to track page speed, overall SEO score, and load times is Google Lighthouse (which is available as an AgencyAnalytics integration).
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Sometimes a report also helps consolidate data to make strategic decisions about new initiatives. Several of them may even have ranked by chance, without you intending it. This approach will empower you to oversee your SEO efforts and confidently lead your team. Because, in the simplest terms, a KPI is a value that demonstrates how well a company, a team or any business unit achieves their key objectives.
Reason #6. Rankings Present You with a Data You Can Report On
This exercise gives us the competitive benchmark from both our direct and indirect SEO competitors. It helps us understand the types of content formats that are ranking well for my target keywords and exposes new content distribution channels to reach my customer. Your CRM and/or marketing automation platform should be able to provide these conversion rates across lifecycle stages and channels (organic vs. paid vs. referral). Your work is typically tied to specific goals – increasing conversion rate, generating more leads and converting visitors to customers. And here lies the key problem with reporting SEO – to showcase the impact of continuously boosting search visibility, you need to convert your data into actionable, quantitative insights. One common mistake is focusing on vanity metrics that look impressive but don't drive meaningful action.

If you notice that a metric is below your expectations, investigate the possible causes and make the necessary adjustments to improve conversion from an SEO perspective. This way, you will refine your strategy and see how your website improves in the rankings progressively. Even so, SEO analysis can also receive traffic from other search engines like Bing or Yahoo, as well as direct links from other websites, social media, or paid ads.
Especially if you notice that your traffic or impressions drop unexpectedly. If your website appears many times on Google, but the clicks are lower than expected (the CTR is very low), something might be wrong. This is very valuable information that you can filter and export to a spreadsheet for more detailed analysis if you wish. You will see a graph with the total clicks your website has received each day, as well as a table with the queries, URLs, countries, or devices that generated those clicks. It usually takes several weeks or months before we start to see the results of our efforts. As we see in the image above, the Search Volume had a 3.5 million increase during Q2.
A high number of quality referring domains and links can signal to Google that others find your content valuable. This metric can help you understand where users decide to leave your site. Exit rate tells you the percentage of users that left your site at any level of their search journey (whereas bounce rate is only concerned with the users viewing one page).
SEO metrics are quantitative data points that provide you with measurable information to formulate new strategies, or iterate and improve existing plans. So stay ahead of your competition, and keep a close eye on your SEO performance metrics. https://posteezy.com/seo-services-1-seo-management-team-0 of pages per visit metric gives you insight into your ability to move users deeper into the conversion funnel. If most people only visit one page and then leave, you’re missing an opportunity to convert them down the road. Taking it a step further, Google introduced Core Web Vitals in 2020.
The screenshot above from seoClarity's Search Analytics demonstrates that from November to February there was an increase in clicks and a click-through rate increase as well. Whether these are financial objectives, customer satisfaction targets or operational efficiency aims, clarity in these objectives is crucial. For example, if the goal is to increase market share, relevant KPIs might include new customer acquisition rates or market penetration metrics. Begin by aligning marketing goals with the broader business objectives. Clearly understand what the organization aims to achieve, whether it’s increasing revenue, expanding market share, launching a new product, or improving customer satisfaction. As the campaign progresses, marketers can assess whether they are on track to meet their goals.
Whether it’s budget, time, or manpower, knowing the goals allows marketers to prioritize tasks and allocate resources where they are most needed to achieve the desired outcomes. Setting up this segment shows how much your site is driving non-brand vs. brand performance, which highlights the value of SEO in your digital marketing strategy. For example, you may have gained two ranking positions and lost two others, but when taking an average, they would cancel each other out. But if you target the 2 lost keyword rankings, you have the opportunity for a net growth of 4 rankings. Or, check out our post on the top SEO metrics to monitor for the user experience. Some may care about traffic, bounce rate, or time on page, while others may care about rank, and conversions.
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