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What Video Marketers Should Know About Creating Diverse and Inclusive Content New Research
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DON’T: Use stereotypes or generalizations in your marketing Why multilingual content marketing is key for global business
If your current paid media efforts aren’t yielding the desired results, consider refining your approach or reallocating your budget to more effective platforms. A local bakery might categorize its digital assets, like its Instagram profile for showcasing products, a monthly email newsletter, and its website’s blog featuring baking tips. Before diving into DVMAGIC SEO Europe , take a holistic view of your existing digital channels and assets. In essence, think of your strategy as the “what” and “why” of your marketing goals and tactics as the “how” to achieve them. Delegating SEO responsibilities to an agency allows businesses to concentrate on their core activities, crucial for overall growth and success. For example, if you sell baked goods, determine if your audience is most interested in quality (organic), cost (affordability), or a solution to a problem (gluten-free).
DON’T: Use stereotypes or generalizations in your marketing
Get with your team and determine how you define your brand's voice and tone to best appeal to your audience. You can even codify this by creating a brand style guide so everyone at your company can be on the same page. If you thought the actual writing was the beginning of the content creation process, think again. In reality, the writing happens closer to the middle — and it's much easier when you've put a few other steps in place first. Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
The platform’s ability to connect marketers directly with their business audience and industry peers is likely a key factor in this rise. In this case, the marketing goal could be to increase website traffic by 40% to contribute to that sales growth. Long-tail keywords help you reach more qualified leads looking for your content because the searches are specific, making these leads more likely to hold an interest in your business. Choose from 1000+ infographic templates and customize them using Visme’s free infographic maker to attract and engage your target audience. Schedule updates for evergreen content to maintain relevance, repurpose existing materials into new formats or share valuable information through different channels in your marketing strategy frameworks.
Why multilingual content marketing is key for global business
You can gain insights into keyword trends, search volumes, and user intent by training AI algorithms on large search queries, website content, and user behavior datasets. These insights help organizations understand the preferences and requirements of their target audience, enabling them to create relevant and engaging content that aligns with user expectations. It’s the understatement of the year to say that generative AI has altered the content creation landscape. With the ability to learn patterns from vast amounts of data, AI models can create written content for specific topics or industries.

Balancing creativity and optimization
To start, break ideas into groups and organize them around your goals, topics, or personas. Instead, you can go through your curated list, compiled from news sites, newsletters, and social media. Your goals and audience should be the deciding factor for which is best for your business. Take a careful look at your end goals and the actions you want each persona to take. Then, work backward to choose the right kind of content for each goal and user. As your content presence grows, this model will also help you create processes for updating and removing outdated content.
Consulting with stakeholders will also help you decide how best to govern your global content. Another option would be to employ a hybrid model combining both approaches, but it all depends on your goals and possibilities. Netflix’s annual generation of $1 billion from automated personalized recommendations highlights the significant financial returns achievable through targeted content strategies. This figure underlines the power of personalization in driving revenue, showing that finely tuned user experiences directly contribute to economic success in digital environments. Netflix’s strategy, focusing on individual user preferences, evidently pays dividends, reinforcing the importance of customization in content strategies for digital platforms. In the past year, there’s been a significant uptick in LinkedIn usage among B2B content marketers, with 72% reporting an increase.
Simultaneously, analyze competitors’ strategies to identify gaps and opportunities. Examining the content your competitors publish to connect and engage with audiences in different languages can help you adjust your own content and localization strategy—and stay ahead in the game. Providing content in a customer’s preferred language contributes to an enhanced user experience (UX).
Email lists should be broken down according to language/region so customers don’t receive news that isn’t relevant for them. This may seem obvious, but these little things make a big difference for your potential customers. Additionally, you can strengthen your overall approach by examining different content marketing strategy examples and incorporating various content formats.
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