Notes

International SEO: How to Dominate Global Search in 2024?
I asked Hodge to tell me about a time when changing tactics improved social media results. She recalls that at the start of 2023, Girl Power Marketing stopped growing on social media and started losing engagement. According to our State of Social Media and Consumer Trends research, 1 in 5 social media users contact a brand through social DMs for customer service each quarter. Instagram has proven to be the best source of ROI, engagement, and quality leads. Additionally, 23% of marketers believe Instagram offers brands the most potential to grow their audiences in 2023. Most small businesses or social teams don’t have the bandwidth to establish and sustain a quality social media presence on every single channel.
The methods used for SEO in one country may not be appropriate for use in another. Unlike traditional brick-and-mortar stores, online retailers may not be required to collect sales tax from customers in states or countries where they do not have a physical presence. This localized approach not only enhances customer engagement but also boosts conversion rates. With the right SEO strategy in place, you will be able to stay competitive and keep your website visible in search engine results pages. The e-book is comprehensive, with 36 pages, but it is also easy to read and jam-packed with information in a cool, blue design. Finally, taking a site’s geo-targeting capabilities to the next level is impossible without touching on internal links.
local SEO strategy tips to boost rankings and revenue
While Gen X and Boomers skew lower on this average, Gen Z and Millennial generations are using social for brand research more often – which is not surprising due to their hyper-connectedness to the web. In our most recent State of Consumer Trends Survey this summer, we asked over 500 general consumers to pick the three most common reasons they use social media. To meet your audience where they are with marketing that won't annoy them, you first need to learn out what they want and why. In SEO objectives , we’ll explain how to do international SEO, especially for eCommerce global growth. The result was a notable increase in the number of visitors and hotel bookings during what was traditionally a slow season for the city. A follow-up survey indicated that the geo-targeted ads had a positive influence on vacationers’ decisions to visit the destination.
How To Create a Successful Global SEO Strategy?
Regardless of website industry or objective, you will achieve your search marketing goals faster by growing (content, backlinks, social shares etc.) rather than reducing them. Creating a blog will also build up confidence in your brand along with a social media presence, so be blogging. On it, share regular updates, location-specific news, and local events to appeal to your local audience. Google wants to rank local content that answers a searcher’s query and provides a great user experience (UX).


Omnicom’s recent expansion into digital commerce highlights their commitment to staying at the forefront of industry trends. Their global marketing services are rooted in collaboration and creativity, with a network of agencies that drive industry leadership. With a client base that spans over 100 countries, Omnicom Group’s case studies reflect their prowess in delivering marketing solutions that achieve global reach and impact. Ubiquitous’s global marketing strategy included creating high-impact, relatable content that would capture attention and drive engagement. Ubiquitous is a global marketing agency that distinguishes itself through expert influencer marketing services.
The campaign focused on engaging YouTube integrations created by 23 influencers from across the globe, targeting gaming, tech, and lifestyle audiences. With a combined following of 98.2M, the influencers produced content showcasing how the MPL app allows users to play various games in one place. The campaign generated significant traction, amassing 14.8M views, 726K likes, and 74.4K comments, resulting in a remarkable 9% engagement rate. One of the most effective SEO tactics that can help your rankings is extensive competitor research and analysis. The first step is simply to identify your key competitors, either by industry, geography, keywords, or any other relevant factors.
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