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E-commerce SEO Audits: Simple Step-by-Step Guide
Content
Enhancing User Experience through Strategic SEO Content Audit Investment in Marketing Activities
Scroll down to the “Top opportunities” section to see a list of keywords your competitors are ranking for but you aren’t. Your site needs to be crawled by Googlebot to have any chance of showing in search engine results pages (SERPs). But some problems keep it from doing that, which means your organic (unpaid) rankings and traffic could suffer. Google's PageSpeed Insights is a tool that assesses a webpage's loading speed and performance on both mobile and desktop devices.

Enhancing User Experience through Strategic SEO
Uncompressed images on your site, content-heavy pages, and pages with code scripts can cause some pages to load slower than users may prefer. There are some times when you'll want to add a no-index tag to certain pages on your site. But if a page you want to rank has a tag that prevents indexing, you'll want to resolve that issue after completing your audit. Looking at your organic traffic metrics first is a good place to start with any SEO audit because it sets the tone for the rest of the assessment. You should also use a spreadsheet to gather and organize the data you collect throughout the SEO audit process. This is a free tool provided by Google that can help you monitor your website's search performance.
Content Audit
This transparency means you’ll always know what strategies are being implemented to improve your site’s performance. Wpromote is a digital marketing agency specializing in SEO services designed to increase online visibility and drive business growth. With Polaris, you’ll experience improved SEO performance through meticulous audits so that your strategies are perfectly aligned with your business goals. Polaris specializes in international SEO, focusing on B2B and e-commerce sectors.
Investment in Marketing Activities
Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. These audits provide a scalable solution for businesses looking to enhance their online presence effectively and efficiently. This can help you potentially diagnose those hard-to-find structural issues when you can't figure out why performance is down even though you're seemingly doing everything right.
It’s critical to verify that our strategies are both competitive in our market and adaptable to changes in consumer behaviour. An SEO Audit provides you an in-depth analysis of where to make improvements to your website and SEO strategies. With Google having over 200+ ranking factors, it can be difficult to know where you should focus your efforts.
By running an e-commerce SEO site audit, you can find your site’s strengths and weaknesses, as well as opportunities to improve your site’s rankings in Google and other search engines. An e-commerce SEO audit (also known as an e-commerce site audit) is a detailed review of your online store’s health and performance from an SEO perspective. A comprehensive audit will assess multiple aspects of your store, including all of its pages (homepage, category pages, product pages, etc.), its technical performance, and off-page SEO elements like backlinks. SEMRush, Ahrefs, and Moz Pro are comprehensive SEO platforms that provide a wide array of features. They're ideal for deep-diving into backlink profiles, keyword rankings, competitor analysis, and more.
The outline tab is also really helpful, as it wrangles the heading structure for top-ranking posts and serves them up in a convenient list. One of the really helpful things about this audit tool is that it allows you to measure improvement. You can compare current and past audits, review an audit stat dashboard, and even track issue types and resolutions over time on a full-size line chart. With some of the smartest, smoothest SEO tools in the game, it's probably no surprise that Semrush makes this list in some capacity. And with its lowest tier priced higher than many products' premium tiers, it's positioned for users with spacious marketing budgets. SE Ranking has had a consistent presence on my SEO tool roundups because I'm always impressed by the bang they give you for your proverbial buck.
Before you begin gathering your SEO data, run a site audit in Ahrefs for your domain. If you've never run an Ahrefs Site Audit report, check out our guide on how to do so. Check out DVMAGIC EUROPE that make Oncrawl one of the best SEO audit tools. In short, SpyFu is one of the best SEO audit tools you can use to get an edge on your competition and drive more traffic to your website. It deserves to be called one of the best SEO audit tools as it helps you spy on your competitor's site structure and SEO strategy. Let’s see what else it offers to be called one of the best SEO audit tools.
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