Notes

What Is an SEO Audit? The Synergy of Audits and SEO Reports
For 401, 402 and 403 HTTP status codes search engine robots spend time crawling URLs with access restrictions. Those restriction are unlikely to change and will constantly consume some crawl budget. For 404 and 410 HTTP status codes the crawl budget is wasted on non-existing URLs. The HTTP status codes 500, 502, 503 and 504 might be temporary and require search engine robots to reschedule the URL for crawling, which obviously wastes crawl budget as well. We are in an endless loop and try to work our way from optimizations with a significant impact to smaller ones. A crucial part of our job is to perform SEO audits of websites and we want to do it as efficiently and structured as possible.
Identify Competitor Strategies

Trends, technologies, and user behaviors change too quickly to be ignored, so prioritize your attention to detail and flexibility. The first step to any link quality audit is to find any questionable links pointing to your domain. It’s not enough to simply review what links you personally posted and where; you’ll want to take a look at every link on the web pointing back to your site. You can do this using a free tool like Moz’s Open Site Explorer, or some other external link-based search system. Obviously, the better way to solve a problem is to prevent it from happening in the first place.
Creating an SEO-Friendly Site Architecture
Analyze how people interact with your content and use this data to inform future changes to optimize your process. The goal is to balance using existing best practices and introducing something new into the mix. Consider all the factors involved in your audit to decide which is most worth your time now. You won’t have to risk time and money on new strategies that might not work better than your existing methods. Unfortunately, you can’t control those things, but they still affect your marketing.

You can identify a secure site by the “secure” message next to the URL in your browser. When your website lacks SSL and is labeled as “not secure,” users entering information are at risk of having it stolen. As part of the SEO audit, you should also be familiar with your backlink profile and the backlink profiles of your competitors.
For conducting an effective SEO audit, you need to collect data through various means available at your disposal, including web analytics tools like Google Analytics, SEMrush or On-Page.ai. Optimizing image metadata and relevance enhances the visibility of images in image search results. Website Architecture is really important for Search Engine Optimization, and your site architecture should be simple. This analysis can help you identify any obstacles or barriers preventing visitors from converting and make necessary improvements to boost the conversion rate.
Optimizing loading speed and overall website performance by checking page size. Ensuring fast and efficient delivery of key content by assessing page load times for money pages. The performance of the website can be improved by measuring page load times for top landing pages. Checking SEO campaigns for proper indexing and inclusion of video content in search results. Enhancement of content visibility through specialized sitemaps, such as video and image sitemaps, along with indexing suggestions. Submission of XML sitemap to Google and Bing ensures indexing and visibility of website pages.
Working with iProspect, Daniel Foley worked on an SEO campaign for The Open University helping to deliver a technical SEO audit alongside SEO. If you require technical SEO fixes and implementation we can help, we can also provide E-E-A-T/YMYL friendly content, digital PR and link acquisition if we find these present an issue for your website/domain. Next, examine your website's backlink profile, focusing on the quality and quantity of backlinks. Once you have identified and prioritized the critical issues, the next step is to address them systematically. This involves developing an action plan to resolve each issue one by one, starting with the most critical ones.
This DIY checklist provides a solid baseline for identifying and fixing common SEO issues on smaller websites. Though less extensive than paid tools, it can help spot many on and off-page problems. Regularly running through this checklist allows incremental optimizations to be made over time.
Google Analytics is a free web analytics tool provided by Google, designed to track and analyze website traffic and user behavior. It helps website owners gain valuable insights into their audience and website performance. With Google Analytics, you can measure various metrics such as the number of visitors, their demographics, traffic sources, popular pages, and user engagement.
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