Notes

The Seasons for Retail

Jakarta, Indonesia - Like many other industries, mobile phones also have their own peak seasons, despite what seems the success and use of technology all year round. Mobile accessory sales also tie up on the season, the occasion and the holiday.

“20% – 40% sales boost happen during the last quarter of the year annually”, Misha Ackles, sales director of the Peterson Group, distributor of mobile phone accessories and laptop peripherals in Taiwan. “Customers usually come and shop during long holidays like Black Fridays aside from the times when there are new releases. Generally, we got our hands full during international holidays but on regular days, the sales differ depending on the location”.

For retailers who would want to upscale their business and focus on peak seasons, here are the following seasons you should take note of:

1. Device Launches

Whenever there are new devices in the market, people are sure to check it out. This is obviously the influence of brands and trend setters. Even when the new release only refers to smart phones, you should ready yourself for people who will also be purchasing cases, protectors, adopters, cables, chargers and Bluetooth speakers compatible for the new model.

2. Gift Giving Holidays

As emphasized by Ackles, sales boost mostly occur during the holidays definitely around Christmas and New Year. However, on the review of common behavioral consumer practice, other celebrations such as graduations, Mother’s day and Father’s day also show great increase in purchases.

3. Four Seasons

a. Summer

Since beaches and resorts are popular destinations during the summer season, protective water-proof cases are on the rise.

b. Spring

Colors and breathtaking sceneries are characterized every spring season. During this time, selfies are all over the net. For this, people would need their monopods and detachable camera lens enhancers.

c. Winter and Fall

Since these seasons are cold and grey, people prefer to stay at home. Headphones and chargers will definitely be put to much use.

These peak seasons of mobile phone accessories sales should be prepared for by retailers, distributors and manufacturers alike. Take your customers into consideration, your geography, habits and realize there is some sort of holiday or occasion every week. An understanding of your customer’s wants and even complaints is essential component to effectively know the products to offer. Christmas doesn’t come in August, but with the right plan you may be able to sell like it is!