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Going Beyond the Basics _Building Effective Social Media Budgets
1. Acknowledge your business goals ahead of time to plan your every step budgeting process.
(For eg, If you are expecting to improve customer engagement, you might spend more time on media, engaging in customer conversations, undergoing surveys, creating sales targeted rewards)
Technology costs you should consider:
1. Camera and video equipment
2. Lightning and recording equipment
3. Stock photography and images (Getty Images)
4. Design and Editing software
5. Social Media Monitoring tools
6. Analytic tools
Advertising Budget Tips:
1. Determine which social networks will be best reach your ideal buyer
2. Set trackable goals like SMART Objectives that map to your business goals
3. "DON'T RUN THE SAME AD ACROSS THE PLATFORM."
Start small and run A/B Tests
Integrating Social media into your omnichannel marketing strategy
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