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Many firms have formulated plans to welcome millions of engaged social media customers to
their product collection, typically on their own pages, as a result of the exponential growth of the
social networks in the world today. Nigeria is not immune to this rising outbreak.
In Nigeria, similar online retailers have emerged, with more on the way like Jumia, Konga,
Dealdey, 3Stiches, Taafoo, Buyright.bz, and others. They also supply consumers with several
lifestyle goods brands, including electronics, computers, telephones, books, home appliances,
toys, etc. However, prospective buyers are prompted to pay immediately so that the products can
be shipped shortly afterwards. Because of internet fraud, this has always been a problem and it
has affected many Nigerians' perception that they are careful when using the internet, Especially
when personal information is given. Meanwhile, various Nigerian online retailers have given
prospective buyers enough room to be well assured of their purchases via social media of being
authentic, by enabling them to pay for any item they want on delivery. Therefore, there are a
variety of other problems, which hinders the patronage tendencies of Nigerians.
The theory of planned behaviour suggest the retailer will face a service quality difference, so
there is no direct interaction between the vendor and the customer on this growing social media
site, which will help the retailer understand what prospective customers want and can do and
how to reach them. Due to disappointment with the product specifics and attributes which they
have uploaded or because the information about the goods available is not frequently updated,
retailers do not know what prospects specifically want or prefer. So it is essential in order to
preserve consumer loyalty and loyalty to consumers, and to reduce the danger of losing loyal
customers, to investigate the influence of Social Media on consumer buying behavior in Nigeria
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