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=> Mengaet figur publik.
Influencer punya kredibilitas, kepercayaan, memiliki pengaruh.
Pertama, untuk memasarkan brand, orang itu harus Aware(ness); tertarik, Consideration, dan Conversion.
* Awareness *
1) Visibility & Branding
2) Positioning
* Consideration *
Traffic
* Conversion *
1) Conversion
2) Brand
Kenapa harus pakai influencer yang lain? Bukannya kita sendiri?
vs Social Media Ads
Paid content, bisa ngeengage spesifik follower dan following, bangun brand awareness.
vs Social Media Organic
Bisa bangun brand's personality, Free content, bisa ngeengage banyak follower dan following.
vs Influencer
Meningkatkan kredibilitas brand, bangun kepercayaan dan autentik, partnership yang strategik
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Kapan pakai Influencer Marketing?
1) Startup / Struggling Brand
2) Entering new markets
3) Bridging customer disconnect
4) Expanding brand reach
Kapan tidak pakai Influencer Marketing?
1) Misaligned influencers
2) High costs
3) Ineffective content
4) Difficulty measuring results
How to choose the right influencers?
1) Audience Alignment
2) Engagement Rates
3) Relevance
4) Authenticity (Gimmick)
Lihat Influencer TIERS untuk disesuaikan untuk brand.
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