Notes

Cracking the slot machine market -- Chinese language style
SHANGHAI Macau passed Las Vegas as a on line casino market years ago thanks primarily to its flourishing baccarat tables. https://daun123ar.com/ Macau's slot market, on the other hand, still lags behind that of its American counterpart.

Tony Payne, a veteran of the U.S. slot machine Trade decided the problem might be that Macau's slots were not designed for the neighborhood market. "We thought that we could do better," he said.

Ten years ago, Payne and American tool engineer Justin Nguyen, both of whom in the intervening time worked for U.S. machine startup Silicon Gaming, started out designing and building slot machines in Shanghai for their new Brand Reformatory Gaming. They raised about $18 million from China-focused project capital fund GSR Ventures and other investors and recruited personnel from rival Aristocrat Leisure as well as eBay, Google and Alibaba Group Holding.

"The goal was to start setting up games specifically for the Chinese gamers in Macau," pointed out Payne, now the chief executive.

Shanghai might seem an unusual working base for a slot machine Company Gambling in general is unlawful in China, but keeping apart that resemble slot machines, known as video lottery terminals, have been deployed by the country's two state-run lottery networks.
FOOT IN THE DOOR Penitentiary has yet to make a major dent in the Macau market, However The regional government counted 13,826 gambling machines in operation as of Dec. 31; only around 100 came from Detail according to Payne. His clientele include Galaxy Passionate about Group which deploys them at its flagship Galaxy Macau Casino Models have also been sold to MGM China, Melco Accommodations & Obsessed with Wynn Macau and SJM Holdings.

The top seven avid gamers in the Macau playing machine market held 90% of sector sales as of 2015, according to a draft prospectus for a Hong Kong stock offering by machine provider Asia Pioneer Leisure Holdings. The dominant machine provider in Macau, identified elsewhere as Australia's Aristocrat Leisure, held a third of the market.

"Understandably a lot of on line casino operators want to go with something that they know will work," Payne Noted "That's been a predicament for us."

The bigger gamers are able to leverage their existing relationships with casino operators. A proven record of mass production with stable quality is a key advantage, Asia Pioneer noted.


"It is certainly complicated for new entrants to enter into the business without sufficient cash waft to build production Capacity Asia Pioneer's draft prospectus Acknowledged It mentioned the steer clear of price of gambling machines sold in Macau in 2015 was $12,500 per station and counted the sale of 2,906 playing stations that year.

Macau does not allow Overview sharing" -- where the dealer retains ownership and takes a share of the winnings -- that can once in a while make it easier for a maker to get its foot in the door.

"Getting a new slot product on the floor from an untested and unproven manufacturer is Problematic stated Andrew Klebanow, a Las Vegas-based senior partner at consultancy Global Market Advisors.

Overview sharing is allowed in Cambodia and the Philippines. Penitentiary has successfully placed machines with Nagacorp's NagaWorld on line casino in Phnom Penh and Bloomberry Accommodations Solaire Casino in Manila.

FOLK TESTIMONIES One of Aspect's most regular games is Garden Gold," which is primarily based on a Chinese folk story about a silly farmer who finds a hoard of gold, buries it in the ground with a notice saying, "There's no gold here." Other designs revolve around the Chinese language zodiac or Hong Kong celebrities.

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