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Understanding the rhetorical choices made by speakers helps us to recognize the effect they are trying to have on us. Some speakers try to expand our knowledge and understanding, while others try to manipulate our beliefs, perspectives, and values. Advertisements in particular manipulate viewers in various ways to get them to by their product. this assignment will be an analytic essay in which you address the rhetorical effectiveness of an advertisement. You will use some of the rhetorical strategies we have discussed to analyze the primary text: advertisement.
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