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Jamie Oliver Helps Diet Magazine for Men Smash Crowdfunding Target

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Man V Fat is a new digital magazine that's presently celebrating reaching 102% of its £9,000 crowdfunding whole thanks to help from celebrity chef Jamie Oliver. The campaign had been getting a good response but when Jamie Oliver despatched the campaign to his three.8 million Twitter followers, the response was emphatic.
“We’re very grateful to Jamie Oliver,” explains Man V Fat editor Andrew Shanahan. “Throughout the campaign we found that getting individuals on board like Jamie and amazing organisations like the British Dietetic Association, the National Obesity Forum, Heart UK and Men’s Health Forum was the key to smashing the target.”

The National Obesity Forum commented: "Weight and weight problems points are the most important public health disaster on the earth that we have an opportunity of doing something about. Man V Fat is a major addition to the battle and we are joyful to support their mission to help males beat fat."

As nicely as raising greater than £9,000 to fund the primary concern of the digital magazine which promises to help males with their weight reduction, the marketing campaign was additionally profitable in raising a military of supporters. Even earlier than the first issue launches in May, Man V Fat has almost 2,000 subscribers and vibrant communities of over 1,300 men on each Facebook and Twitter.

The thought for Man V Fat got here after Shanahan noticed that while he was reducing weight there was little or no help specifically for males. After a career of writing editorial for men with The Guardian and The Times and launching websites with million-strong communities, Shanahan felt that there was a real need for a free publication that supported and championed males with weight loss.

“Right now there are 20 million overweight and obese men in the UK. On a world scale you’re taking a look at 200 million males who are overweight. By check here s predicted that 48% of men in the UK could be obese. Despite this, presently the vast majority of resources, weight reduction groups, magazines and merchandise are targeted at ladies - with Man V Fat that may change.”

When the free month-to-month digital journal launches on May fifth it will be out there on each iOS and Android platforms and online at www.manvfat.com. The editorial options success tales of male dieters and weight reduction diaries of men following a variety of diets from Atkins to the Four Hour Body diet. Alongside options looking at male dieting points the magazine is taking an evidence-based method to supporting weight loss.

“The other real crime is that the health magazines geared toward males are riddled with scientifically absurd claims about getting a six-pack in three weeks. If your BMI is 30+ it’s going to take significantly longer than three weeks, but guarantees like this raises hopes and causes completely unrealistic expectations. When those claims fall through males get despondent and lose track of their diets.”

Andrew Shanahan may be contacted on [email protected] or 0800 020 9535.

The successful IndieGoGo marketing campaign for Man V Fat may be found at http://www.igg.me/at/manvfat

Hi-res images of the Man V Fat logo and the first concern entrance cover (as seen on the IndieGoGo page) can be received at no cost by emailing [email protected]

Readers can signal as a lot as obtain Man V Fat at no cost by adding their e mail at http://eepurl.com/M_NXf

Man V Fat may additionally be discovered on Twitter (@manvfat), Facebook (www.facebook.com/manvfat) or the net (www.manvfat.com)

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